Callaway Golf and Perry Ellis International to Join Forces
March 19 2009 - 8:22AM
Business Wire
Callaway Golf (NYSE:ELY) today announced it has reached an
agreement with Perry Ellis International (NASDAQ:PERY) to design,
manufacture and distribute Callaway golf and sportswear apparel in
the U.S., Canada, Latin America and the Caribbean. Terms of the
agreement are not being disclosed.
�We are delighted to have found the right partner to help us
more firmly position Callaway as a lifestyle brand,� said George
Fellows, President and CEO, Callaway Golf. �Perry Ellis
International is known worldwide as a leader in both design and
distribution of apparel and accessories. We are looking forward to
a long and mutually beneficial partnership.�
Perry Ellis International will service better department and
specialty stores and corporate channels, while Callaway Golf will
service the green grass, off course and sporting goods channels
through its newly-created soft goods sales force. Perry Ellis
International will also perform the embroidery, embellishing and
warehousing of products for Callaway. During the remainder of 2009,
Callaway will continue servicing the market with product produced
by its previous licensee. Perry Ellis International�s designs will
begin shipping in spring 2010.
�We are very excited about working with the number one global
golf brand,� said Oscar Feldenkreis, President and COO, Perry Ellis
International. �This relationship allows both companies to
complement each other�s strengths and concentrate on their
individual core capabilities. We see this as an incredible
opportunity for us to help expand Callaway�s presence in the
apparel market.�
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE:ELY) creates products and services designed to make
every golfer a better golfer. Callaway Golf Company manufactures
and sells golf clubs and golf balls, and sells golf accessories,
under the Callaway Golf�, Odyssey�, Top-Flite�, and Ben Hogan�
brands in more than 110 countries worldwide. For more information
please visit www.callawaygolf.com or shop.callawaygolf.com
About Perry Ellis
International
Perry Ellis International, Inc. is a
leading designer, distributor and licensor of a broad line of high
quality men's, women's and children�s apparel, accessories, and
fragrances. The Company�s collection of dress and casual shirts and
tops, suit separates, sweaters, dresses, pants, shorts, jeans wear,
outerwear, swimwear, golf apparel and activewear is available
throughout all major levels of retail distribution. Through its
wholly owned subsidiaries, The Company owns a portfolio of
nationally and internationally recognized brands including Perry
Ellis�, Perry Ellis America�, Perry Ellis Portfolio�, Jantzen�,
Laundry by Shelli Segal�, C&C California�, Cubavera�,
Munsingwear�, Savane�, Farah�, Original Penguin� by Munsingwear�,
Grand Slam�, Natural Issue�, Pro Player�, the Havanera Co.�, Axis�,
Axist�, Manhattan�, John Henry�, Tricots St. Raphael�, Mondo di
Marco�, Redsand�, Gotcha�, and MCD�. The Company enhances its
roster of brands by licensing trademarks from third parties
including Dockers� for outerwear, Nike� and Jag� for swimwear, and
PING� and PGA TOUR� for golf apparel. Additional information on the
Company is available at http://www.pery.com.
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