BROOMFIELD, Colo., May 20, 2021 /PRNewswire/ -- Noodles &
Company (NASDAQ: NDLS), the national fast casual brand known for
serving globally-inspired noodle dishes made fresh to order, is
excited to announce the launch of its first ghost kitchen test in
Chicago. This expansion is part of
the brand's established presence in the market and increases its
off-premise capabilities, allowing more guests to enjoy
noodle-centric dishes in an easier, more rewarding way. Adding to
the 20 Noodles & Company locations in the metro Chicago market, the ghost kitchen will help
reach a new customer base through its digital channels and give the
fast-casual brand a presence in-between local locations.
How it Works.
Noodles & Company's ghost
kitchen, located in Chicago's
Humboldt Park, will allow local Noodles fans to conveniently
order their favorite Noodles' menu items directly through the
Noodles Rewards App for Quick Pickup and delivery and
enjoy the many perks of being a Noodles Rewards
member. Noodles fans can also order through third-party
delivery services DoorDash and UberEats. As
Noodles continues to accelerate its growth, launching a ghost
kitchen creates a cost-effective option to expand the brand within
an established market by introducing a location that doesn't
require the physical space of a traditional restaurant.
"We're excited to make our ghost kitchen debut in a market in
which Noodles & Company is already a staple for existing guests
and offer a new way for guests to enjoy our noodle dishes," said
Stacey Pool, chief marketing officer
at Noodles & Company. "This is integral to our overall digital
strategy as we work to develop faster service through our digital
channels with lower overhead and labor costs, all without investing
in a physical brick-and-mortar location. And because our food
travels so well, guests never have to choose between quality and
convenience."
Accelerated Digital Growth.
As a consistent leader in the restaurant industry, Noodles &
Company has continued to innovate and bring its guests new ways to
enjoy the noodles they love, even during the recent unprecedented
pandemic. Digital sales at Noodles & Company grew 110% in Q1
2021, accounting for 62% of sales, and the launch of this ghost
kitchen further supports guests' changing behaviors even as
consumers return to dining in-restaurant. As guests continue to
look for the seamless integration of restaurant offerings and
frictionless experience, this test presents an opportunity to gain
insights and improve the customer ordering experience with greater
access to a broader audience.
Get Noodles Fast.
Humboldt Park residents looking to
get their Noodles fix can sign up for Noodles Rewards, a fast and
easy process, by downloading the Noodles Rewards app from the Apple
App Store or Google Play Store, or signing up online at
noodles.com/rewards. When guests sign up to be a Noodles Rewards
Member, they automatically unlock 600 points which can be used to
redeem a small shareable item such as Potstickers, Cheesy Garlic
Bread or Korean BBQ Meatballs.
Noodles & Company's Humboldt Park ghost kitchen is located
at 3220 W. Grand Ave, Chicago,
Illinois 60651. For more information about Noodles &
Company and its ghost kitchens, please visit noodles.com.
About Noodles & Company
Since 1995, Noodles &
Company has been serving noodles your way, with noodles and flavors
that you know and love as well as new ones you're about to
discover. From indulgent Wisconsin Mac & Cheese to
better-for-you Zoodles and Other Noodles, the company serves a
world of flavor in every bowl. Made up of more than 450 restaurants
and thousands of passionate team members, Noodles was recently
named one of America's Best Employers for Diversity Award 2021 by
Forbes and has been named one of the Best Places to Work by the
Denver Business Journal for its unique culture built on the value
of "Loving Life" which begins by nourishing and inspiring every
team member and guest who walks through the door. Noodles has also
earned the Women in the Lead Certification for its investment in
women-empowering initiatives for its female team members and has
proudly partnered with the Multicultural Foodservice &
Hospitality Alliance to build cultural intelligence within its
teams. To learn more and to find the location nearest you, visit
www.noodles.com.
Media Contact: Danielle
Moore, Press@Noodles.com
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SOURCE Noodles & Company