NewAge Launches New Children’s Multivitamin With Better Absorption for Immune System Support
May 03 2021 - 4:10PM
NewAge, Inc., the Colorado-based organic and
healthy products company intending to become the world’s leading
social selling and distribution company, announced today the launch
of Nutrifii Kids™ Chewable Multivitamin, a daily supplement for
support of the healthy development and immune systems of children
and adolescents.
According to the World Health Organization
(WHO), school-age children, adolescents and adults are eating too
many sugary foods and drinks and refined grains, and not enough
foods that promote health such as fruits, vegetables, and whole
grains. About 30% of all school-age children do not eat any fruit
daily, yet over 40% of children consume a soft drink every
day. New analysis of over 23,000 consumer packaged food
products shows 69% are of relatively poor nutrient quality.
The global dietary supplements market size was
valued at $140.3 billion USD in 2020 and is expected to expand at a
compound annual growth rate (CAGR) of 8.6% from 2021 to 2028.
NewAge intends to earn its share of this growing market, leveraging
the social selling influence of its more than 400,000 brand
partners and customers around the world.
SUPERIOR FORMULA, SUPERIOR
ABSORPTION
The company intentionally chose a chewable
tablet instead of a gummy as the delivery system. Unlike
sugar-laden gummy vitamins, the Nutrifii Kids Chewable Multivitamin
is free from sugar, artificial colors, flavors and sweeteners, is
non-GMO, and gluten, lactose and soy-free. Using a unique
micro-compression tablet processing technology that utilizes the
most effective delivery method, Nutrifii Kids Chewable Multivitamin
is formulated for optimal absorption.
Test marketed in one of NewAge’s leading
markets, the brand met with resounding success selling more than $3
million and more than 1,000 bottles in its first day of sale.
NewAge’s Nutrifii Kids officially launches in the U.S. on May 1,
2021 with other global markets to follow. NewAge has been growing
more than 40% organically in North America year-to-date, and the
new launch is expected to build on the region’s success.
CLOSING THE NUTRITION GAP
"Today, many parents have a heightened awareness
of maintaining their families' health and immunity, especially
during these trying times,” said Deanna Latson, NewAge Chief
Product Officer. “We studied every available kids supplement on the
market. We were dismayed with what we uncovered in the predominance
of the products and were motivated to make a difference with what
we believe to be the best kids supplement available worldwide.
Parents around the globe are struggling to fulfill the daily
nutrient requirements due to hectic work schedules and changing
lifestyles. And as hard as parents may try, kids don't always get
the required nutrients they need. To help families achieve
immune-boosting health, we're dedicated to using high-potency
ingredients that help fill the nutrition gap.”
Like other formulas in the Nutrifii™ line,
Nutrifii Kids Chewable Multivitamin was developed using the latest
science and only the highest-quality ingredients to provide
children of all ages with the additional nutritional support they
may not receive from diet alone. Offering a comprehensive array of
vitamins, minerals, digestive enzymes, antioxidants, phytonutrients
and super plant extracts – including 18 different fruits and
vegetables – Nutrifii Kids Chewable Multivitamin provides a solid
foundation to help children’s bodies stay healthy and strong.†
For more information, visit nutrifii.com.
† These statements have not been evaluated
by the Food and Drug Administration. This product is not intended
to diagnose, treat, cure or prevent any disease.
About NewAge, Inc.NewAge is a
purpose-driven firm intending to become the world’s leading social
selling and distribution company. Colorado-based NewAge
commercializes a portfolio of organic and healthy products
worldwide through primarily a direct route-to-market system. The
company competes in three major category platforms including health
and wellness, inner and outer beauty, and nutrition and weight
control — leading a network of more than 400,000 exclusive
independent distributors and brand partners around the world.
The company operates the websites newage.com,
noninewage.com, ariix.com, mavie.com, thelimucompany.com
and zennoa.com websites.
For investor inquiries about
NewAge, please contact:
NewAge Investor Relations:Riley
TimmerVice President, Investor RelationsTel:
1-801-870-8685Riley_Timmer@NewAge.com
For media inquiries about
NewAge, please contact:
NewAge Public Relations:Mindy
EardleyPR/Communications ManagerTel:
1-801-573-4818Mindy_Eardley@NewAge.com
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