NetApp Appoints James Whitemore as SVP and Chief Marketing Officer
November 13 2019 - 4:01PM
Business Wire
Cloud veteran promoted to CMO after successful
interim leadership
NetApp (NASDAQ: NTAP), the data authority for hybrid cloud,
today announced the appointment of James Whitemore as senior vice
president and chief marketing officer (CMO) at NetApp, reporting to
CEO George Kurian.
Whitemore has been a key team member of the marketing
organization since 2016 and served as interim CMO since July of
2019. His focus on increasing digital engagement will advance
NetApp’s global marketing strategy to reach new customers and new
buyers and strengthen market recognition to accelerate growth.
“James has held the role of CMO across several organizations and
understands where the market is going given his experience building
cloud businesses,” said Kurian. “He brings a strong balance of
sales and marketing experience which is invaluable as the lines
blur between the traditional sales motions and digital marketing.
I’m excited to have him as part of the team as we continue to drive
market leadership in cloud data services.”
“I’m proud to work with NetApp; we’re laser focused on helping
our customers use data to drive their digital transformations and
data is also the lifeblood of our own teams,” said Whitemore. “We
have some of the best talent and we put data at the core of what we
do to drive alignment across the organization, bringing real
solutions to real problems and driving new revenue streams.”
About James Whitemore
Whitemore, a veteran of the cloud computing, networking and
storage industry has more than 25 years of experience leading and
implementing successful global sales, product management and
marketing strategies. Whitemore joined NetApp via the SolidFire
acquisition in early 2016 and has been central to the development
and execution of the marketing strategy to reposition NetApp from
storage to data and the cloud.
Previously as VP of field and demand marketing at NetApp, James
built and led a modern demand engine as well as managed field and
partner marketing, demand centers, global campaigns, event
marketing, digital marketing, social, influence and community
marketing. James holds a bachelor’s degree in business
administration and management from Northumbria University in the
UK.
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About NetApp
NetApp is the data authority for hybrid cloud. We provide a full
range of hybrid cloud data services that simplify management of
applications and data across cloud and on-premises environments to
accelerate digital transformation. Together with our partners, we
empower global organizations to unleash the full potential of their
data to expand customer touchpoints, foster greater innovation, and
optimize their operations. For more information, visit
www.netapp.com. #DataDriven
NETAPP, the NETAPP logo, and the marks listed at
http://www.netapp.com/TM are trademarks of NetApp, Inc. Other
company and product names may be trademarks of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20191113005892/en/
Press: Siobhan Dye NetApp 1 408 419 5602 ng-uspr@netapp.com
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