NCM Will Feature Six ROS Bite-Sized Episodes
Around Human-Interest Stories
National CineMedia (NCM), the largest cinema advertising
platform in the U.S., and Religion of Sports (ROS), the Emmy
Award-winning sports media company, today announced a new content
partnership bringing diverse, real-life stories of athletes and
sports to the big screen for the first time. ROS was founded by
filmmaker and producer Gotham Chopra, American football legend and
Hall of Famer Michael Strahan, and seven-time Super Bowl champion
Tom Brady.
Each of Religion of Sports’ sixty-second episodes will feature a
human-interest story where sports had an impact on an individual,
team or community. The six-part content series launches in
September and will run as part of NCM’s The Noovie® Show, which
airs in 19,000 + theaters nationwide before the film trailers and
will be available for brand sponsors seeking to reach young,
diverse audiences at the movies each week.
Research has shown that the hard to reach, ad skipping and
cord-cutting 18-34-year-old demographic who are passionate
moviegoers are also major sports fans and consumers of sport
content. Today, these super fans of sports are seeking to consume
their sports content in digestible shorter form snippets. In fact,
they are more likely to get their sports content everywhere except
TV. Less than half of sports fans aged between ages 18 to 29 watch
live sports on TV (45%). As a result of this generational change,
the value of short-form video content is expected to continue to
grow relative to the live-rights market, possibly overtaking it
within the next decade.
Religion of Sports has built a foundation around telling stories
and showcasing the greatness in the greatest. Fans have come to
look forward to the groundbreaking sports content that can only be
found with ROS, transforming them into modern mythmakers. This
collaboration with NCM is the first of its kind for Religion of
Sports, as the company continues to expand both its audience reach,
and partnerships, within the world of sports and beyond.
“When we created Religion of Sports nearly a decade ago, it
started with a single series with the intention to show why sports
matter and how the mythos of sports and religion are intertwined,”
said ROS creator and co-founder Gotham Chopra. “With hours upon
hours of content, across numerous platforms and distribution
channels, and five Sports Emmy Awards, we’re thrilled to be
bringing ROS to NCM’s premier cinema advertising platform, and
moviegoers nationwide, with one of the of the best representations
of our work.”
Since the relaunch of The Noovie Show last year, NCM has
developed a slew of new content and series aimed to engage
moviegoing audiences while aligning brands with movie and pop
culture storytelling. This includes collaborations with iHeartMedia
and Tastemade, with more in development. New series also include
The Noovie Trivia Show hosted by Maria Menounos and Cultural
Celebrations featuring creators Jose Enrique Rivera Collazo, Nique
Marina, and Jasmine Moore.
“We know moviegoers are passionate fans of great storytelling.
The powerful narratives and stories Religion of Sports brings to
NCM’s screens will be incredibly compelling for Young Millennials
and Gen Zs,” shared Amy Tunick, Chief Marketing Officer at NCM.
“Brands will now have the opportunity to work with NCM and ROS,
connecting with our leaned-in movie audiences via the most premier
short-form sports content.”
Episode List
Perfect Game – There is a spiritual dimension to baseball
in Brooklyn, embodied by a minor league prospect, a
Pakistani-American family, an NYPD detective, a TV analyst, and the
president emeritus of NYU.
Keepers of the Faith – Celtic and Rangers FC are two of
football's oldest teams. Separated by only six miles in Glasgow,
they have a rivalry unparalleled in the sporting world, with
religious, societal, and historic tensions.
We Are the People – In villages around Alaska, young
Natives share the same dream as kids from LA to New York - to be an
NBA baller. The first step on that path is NABI, the Native
American Basketball Invitational.
The Space Between – The Isle of Man TT is the most
dangerous motorbike race in the world. Hitting speeds in excess of
200 mph, fatalities during the event are a statistical certainty.
And yet, each year, the riders come back.
Gods of War – In New Zealand, every boy dreams of joining
national rugby team the All Blacks, a team that strives to embrace
Maori culture. For young Maori student Pou Sorensen, making the
team would be an achievement of both personal and cultural
significance.
Follow That Line – Race Across America is an
ultra-cycling event that runs the length of the U.S., clocking in
at a little over 3000 miles. Sarah Cooper, a 45-year-old mother of
four from Iowa and an ultra-cycling phenomenon, sets out to finish
the race in under 10 days.
About NCM
National CineMedia (NCM) is America’s Movie Network. As the
largest cinema advertising platform in the U.S., we unite brands
with young, diverse audiences through the power of movies and
popular culture. NCM’s The Noovie® Show is presented exclusively in
47 leading national and regional theater circuits including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK)
and Regal Entertainment Group (a subsidiary of Cineworld Group PLC,
LON: CINE). NCM’s cinema advertising platform offers broad reach
and unparalleled audience engagement with more than 19,400 screens
in over 1,550 theaters in 195 Designated Market Areas® (all of the
top 50). NCM Digital and Digital-Out-Of-Home (DOOH) go beyond the
big screen, extending in-theater campaigns into online, mobile, and
place-based marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ:NCMI) owns and is the managing
member of, National CineMedia, LLC. For more information, visit
www.ncm.com and www.noovie.com.
About Religion of Sports
Founded in 2017 and headquartered in Los Angeles, Religion of
Sports (ROS) is an award- winning media company founded by Tom
Brady, Michael Strahan, and Gotham Chopra. To believe in the power
of sports is to experience religion, and the company’s work is
defined by thoughtful, elevated stories that explore a range of
themes and uncover why sports matter.
Through scripted and unscripted video, podcasts, feature films
and social content, ROS distills the spirituality, science and
humanity that unites elite performers and people of all kinds.
Since its inception, the company has built an impressive array of
work in collaboration with the world’s most elite athletes,
distributed across platforms including Netflix, Apple TV+, Prime
Video, ESPN, Showtime, Fox Sports, NBC Sports, Facebook Watch and
more. Among its highlights, “Man in the Arena,” “Tom vs Time,’’ and
“Greatness Code” won Sports Emmy awards and projects on Simone
Biles, Stephen Curry, Conor McGregor, Shohei Ohtani, and Russell
Westbrook have captured global audiences. The Company has several
upcoming productions green lit, including In the Arena: Serena
Williams (ESPN) and a docuseries on the NBA G League (Prime
Video).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230913360358/en/
Pam Workman pam.workman@ncm.com press@ncm.com
National CineMedia (NASDAQ:NCMI)
Historical Stock Chart
From Mar 2024 to Apr 2024
National CineMedia (NASDAQ:NCMI)
Historical Stock Chart
From Apr 2023 to Apr 2024