LaCroix’s Spring Taste is . . . UP!!
March 04 2020 - 10:50AM
Business Wire
Shelves Loaded Nationwide Very Soon
Latest Naturally-Essenced Varieties Come to
Market
National Beverage Corp. (NASDAQ: FIZZ) announces its two new
naturally-essenced flavors of LaCroix – the enticing savor of
LimonCello and the refreshing taste of Pastèque (French for
watermelon) – will hit store shelves nationwide this spring. These
innovative new varieties join the LaCroix family of 27 refreshingly
innocent flavors.
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LimonCello by LaCroix (Photo: Business
Wire)
LaCroix, America’s distinguished sparkling
water brand, is ‘upbeat for action’ – ‘mmm’ 2020 Springtime
Delights!
Both LimonCello and Pastèque capture ‘the extravagance of
delicious!’ Fans will be instantly transported to the Italian
Riviera with the refreshing finesse of LimonCello. Pastèque
captures lusciousness of a sweet watermelon and is one of the most
highly-anticipated flavors to date. “Customers have greeted both
LimonCello and Pastèque with delight and both flavors are sure to
become . . . the sips of summer,” said a company spokesperson.
LimonCello and Pastèque are currently available at select
retailers around the country and will be available nationwide this
spring.
“Heading into 2020 Springtime, the pace of innovation is at an
all-time high,” said a company spokesperson. “LaCroix is recognized
as America’s favorite naturally-essenced sparkling water and has
been loyal to its healthy promise from the start. Our commitment to
our consumers is to convey an innocent, uplifting mindset that not
only delivers a delicious taste, but also includes a ‘feeling’ that
we are enthusiastic about our health-based future innovations.
LaCroix initiates fervor that drives loyal fans to create viral
videos, turn their obsession into Halloween costumes and artwork,
and express their genuine love for LaCroix in countless other
ways.”
LaCroix is proclaimed by health-conscious consumers everywhere
as the ‘epitome’ of taste!
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200304005573/en/
Grace Keene, 877-NBC-FIZZ www.nationalbeverage.com
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