Walmart Selects Olapic to Join Its Connected Content Partner Program
April 02 2019 - 8:00AM
Business Wire
As an official partner, Olapic will drive
customer engagement and conversion by putting user-generated and
influencer content closer to the point of purchase
Olapic Inc., a Monotype company,
has been selected by Walmart, the world’s largest retailer, to help
suppliers collect, curate and activate user-generated and
influencer content for its Connected Content Partner Program.
Syndicating visual content offers Walmart partners and suppliers a
simple way to drive additional value from their brand assets by
engaging audiences at all points of purchase, and providing a more
cohesive content experience across both brand and retailer shopping
channels.
"The Connected Content Partner Program, officially launched in
January, is gaining traction with organizations worldwide as we
bring together retailers, suppliers and content to develop their
syndication strategies," said Frank Ogura, Staff Product
Manager at Walmart. The Walmart CCP Program was formed to help
global suppliers enhance content creation and delivery, reducing a
key source of friction in its digital commerce strategy. Olapic
will make it easier for Walmart suppliers to navigate the product
content syndication process faster and more efficiently.
“Olapic is proud to join Walmart’s Connected Content Partner
Program, to deepen our relationship with the largest retailer and
share our vast content expertise with its leading brands around the
world," said Jennifer Bakunas, General Manager of Olapic. "We
are focused on delivering immediate value with a content
syndication strategy that enhances the customer experience by
telling a consistent brand story wherever consumers are
shopping.”
To learn more about Olapic’s participation in Walmart’s
Connected Content Partner Program, watch our video, visit our
website or reach out to walmartinfo@olapic.com.
About OlapicOlapic is an innovator in visual content
solutions for user-generated, influencer-generated, and
brand-generated visual content. Olapic enables brands to generate,
curate, enhance and distribute authentic, brand-relevant visual
content across the entire customer journey driving engagement and
performance, at scale, for hundreds of the world’s top brands.
Olapic is a wholly-owned subsidiary of Monotype Imaging Holdings,
Inc. (Nasdaq: TYPE) For more information on Olapic, visit
www.olapic.com.
About MonotypeMonotype empowers creative minds to build
and express authentic brands through design, technology and
expertise. Further information is available at www.monotype.com.
Follow Monotype on Twitter, Instagram and LinkedIn.
Olapic is a trademark of Olapic Inc. registered in the U.S.
Patent and Trademark Office and may be registered in certain other
jurisdictions. Monotype is a trademark of Monotype Imaging Inc.
registered in the U.S. Patent and Trademark Office and may be
registered in certain other jurisdictions. Content in Motion is a
trademark of Olapic Inc. and may be registered in certain
jurisdictions. All other trademarks are the property of their
respective owners. ©2018 Monotype Imaging Holdings
Inc. All rights reserved.
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Public Relations:Andy
RodgerMonotype781-782-9335andrew.rodger@monotype.com
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