CHEVY CHASE, Md., July 18, 2012 /PRNewswire/ -- MICROS
eCommerce, a subsidiary of MICROS Systems, Inc. (NASDAQ:
MCRS), an leading interactive marketing company for hospitality and
travel, is pleased to announce that Strategic Hotels & Resorts
has retained MICROS eCommerce to develop and launch a series of
tablet specific websites later this summer. The first will be
the Westin St. Francis, followed by The Intercontinental
Chicago, Intercontinental Miami, Fairmont Chicago, Fairmont
Scottsdale Princess and Loews Santa Monica hotels.
The new websites will feature a dynamic visual format, intuitive
layout and focus on hotel and area amenities, such as the luxurious
rooms, spas, restaurants, bars, banquet/meeting facilities and
other features found at Strategic Hotels & Resorts' high-end
hotels. Data shows that users are much more likely to check
rates on a tablet with a website that is meant to be touched,
swiped, and engaged with than they are on sites that are made for a
mouse to navigate. Creating a tablet specific website will
allow guests to spend more time with interactive areas of the
websites that will have features that slide and move.
This is a unique selling feature for Strategic Hotels &
Resorts and will allow the company to continue to stay ahead of the
curve in the luxury market segment.
"As technology continues to shape how consumers interact with
our luxury hotel brands, our partnership with MICROS eCommerce
has enabled us to stay top of mind with our discerning and
tech-savvy customer base," stated Richard
Moreau, Strategic Hotel & Resorts' Executive Vice
President & COO. "The tablet specific websites are the
latest example of how we are leveraging an innovative technology to
capture and retain clientele at the most critical point in the
decision making process."
"We are honored to expand and strengthen our partnership with
Strategic Hotels & Resorts and believe that the tablet specific
websites' improved user experience will improve the company's
conversion rates," stated Jos Schaap, Senior Vice President, MICROS
eCommerce North America. "We look
forward to continuing to provide Strategic and our other clients
with the holistic approach to online and tablet marketing."
About Strategic Hotels & Resorts, Inc.
Strategic Hotels & Resorts, Inc. is a real estate
investment trust (REIT) which owns and provides value-enhancing
asset management of high-end hotels and resorts in the United States, Mexico and Europe. The company currently
has ownership interests in 17 properties with an aggregate of 7,762
rooms. For a list of current properties and for further
information, please visit the company's website at
http://www.strategichotels.com/.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for
the hospitality and retail industries worldwide. Over 330,000
MICROS systems are currently installed in table and quick service
restaurants, hotels, motels, casinos, leisure and entertainment,
and retail operations in more than 180 countries, and on all seven
continents. In addition, MICROS provides property management
systems, central reservation and customer information solutions
under the brand MICROS-Fidelio for more than 26,000 hotels
worldwide, as well as point-of-sale, loss prevention, and
cross-channel functionality through its MICROS-Retail division for
more than 100,000 retail stores worldwide. MICROS stock is traded
through NASDAQ under the symbol MCRS.
MICROS eCommerce (North
America), a subsidiary of MICROS Systems, Inc., is
dedicated to assisting the travel industry with exceeding their
online marketing goals. Serving an extensive portfolio of clients
worldwide, MICROS eCommerce combines its industry knowledge and
e-business expertise to help clients maximize the online channel.
MICROS eCommerce offers multi-language websites, a vast network of
internationally based strategic linking partners, email and
pay-per-click marketing campaigns tailored to all international
markets, custom social media solutions, and websites optimized for
major search engines around the world. For more information,
please visit www.microsecommerce.com and
blog.microsecommerce.com.
For more information on MICROS and its advanced information
technology solutions for the hospitality and retail industries,
please contact Louise Casamento,
Vice President of Marketing at (443) 285-8144 or (866) 287-4736.
You can also visit the MICROS website at www.micros.com or send an
email to info@micros.com. Follow MICROS on Facebook,
LinkedIn, YouTube, and the MICROS Blog.
The MICROS logo is a registered trademark of MICROS Systems,
Inc.
All other product and brand names are the property of their
respective owners.
Contact:
Louise Casamento
443-285-8144
lcasamento@micros.com
SOURCE MICROS Systems, Inc.