Charlotte Russe Selects Fry, Inc. to Provide Strategic Management for E-Commerce Site
November 12 2008 - 12:05PM
PR Newswire (US)
Fry, Inc. will seek areas of opportunity to drive enhanced customer
experience ANN ARBOR, Mich., Nov. 12 /PRNewswire/ -- Fry, Inc., a
wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ:MCRS) and
leading e-commerce solutions provider, today announced that
Charlotte Russe Holding, Inc. (NASDAQ:CHIC), a growing mall-based
specialty retailer of fashionable, value-priced apparel and
accessories targeting young women in their teens and twenties, has
enlisted Fry's services to manage and grow its existing e-commerce
presence. Under the agreement, Fry will provide strategic
consulting services to help guide Charlotte Russe's online
storefront at http://www.charlotterusse.com/. Specifically, Fry
will focus on helping Charlotte Russe improve, optimize and grow
the e-commerce channel in the areas of e-commerce merchandising,
inventory planning and marketing, as well as Web site analytics and
program management. "Charlotte Russe first began working with Fry
in 2007 when we were in our planning stages of our e-commerce
initiative and we have been very pleased with the value and results
that the Fry team has delivered," said Ed Wong, Chief Operating
Officer for Charlotte Russe. "This new step in the evolution of our
partnership will yield increased growth and efficiencies in our
online business." Fry's Consulting Services team will supplement
Charlotte Russe's online team in optimizing business functions of
Charlotte Russe's e-commerce channel, including merchandise
assortment, inventory allocations, marketing analytics and overall
customer experience. "We have enjoyed our working relationship with
the Charlotte Russe team and are excited about the opportunity to
help Charlotte Russe further elevate and expand the channel," said
Bob Chase, Vice President of Fry Consulting Services. "Both Fry and
Charlotte Russe look forward to this new growth opportunity which
aims to drive increased e-commerce sales." About Charlotte Russe
Charlotte Russe Holding, Inc. is a mall-based specialty retailer of
fashionable, value-priced apparel and accessories targeting young
women in their teens and twenties. At March 29, 2008 the Company
operated 448 stores in 45 states and Puerto Rico. The Company
expects to open approximately 60 new stores in fiscal 2008. For
more information about the Company, please visit
http://www.charlotterusse.com/. About Fry, Inc. Fry, Inc., a wholly
owned subsidiary of MICROS Systems, Inc. (NASDAQ:MCRS) and part of
the MICROS-Retail group, helps retailers and consumer goods
manufacturers optimize their direct-channel businesses by
identifying market opportunities and providing multi-channel
solutions. From strategy and marketing through design, development,
managed services and fulfillment, Fry provides both the strategic
expertise and technical solutions that yield real business results
for clients such as Crate and Barrel, Eddie Bauer, Godiva
Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One
of the industry's leading e-commerce solutions, Open Commerce
Platform(TM), was developed by Fry. With offices in Ann Arbor,
Chicago, New York and San Francisco, Fry has been designing and
developing e-commerce applications since 1994. For more
information, visit us at http://www.fry.com/. DATASOURCE: Fry, Inc.
CONTACT: Tim Wieland of Airfoil Public Relations for Fry, Inc.,
+1-248-304-1414, Web site: http://www.fry.com/
http://www.charlotterusse.com/
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