SAN LUIS OBISPO, Calif.,
Feb. 20, 2018 /PRNewswire/ -- MINDBODY (NASDAQ: MB), the
leading technology platform for the wellness services industry,
today announced the acquisition of FitMetrix, the creator
of performance tracking solutions designed to help wellness
businesses increase retention, and provide wellness seekers with an
engaging, more interactive fitness experience.
"FitMetrix's powerful and intuitive tools help our customers
drive results and retention while providing their clients with a
fun and unique approach to fitness," said Rick Stollmeyer, MINDBODY CEO and co-founder of
MINDBODY. "Interactive engagement is the future of fitness, and we
see some of our most successful customers integrating performance
tracking technology into their studios."
A successful MINDBODY platform partner since 2015, FitMetrix
gives boutique fitness studios, gyms and health clubs the
capability to integrate digital performance tracking into their
locations across several class and equipment types. Studios
can track, rank, display and instantly reward their clients based
on real-time results and create customized workouts using these
metrics.
FitMetrix technology is integrated with workout equipment like
treadmills and indoor bicycles as well as wearable devices that
measure cardiovascular benefits. As a result, consumers can
expect highly interactive and personalized workouts that, through
tracking, help them attain a better understanding of their personal
health.
In addition to performance tracking, FitMetrix's robust line of
products support a richer consumer experience, including
pick-a-spot software capabilities that allow studio-goers to
reserve a specific class spot or fitness equipment. FitMetrix
solutions can be fully branded to the look and feel of the studio,
including their branded web and mobile app offerings with
workout metrics and automated staff management tools.
"Together, FitMetrix and MINDBODY create a broader offering of
services for class-based boutique fitness businesses, and further
expands our reach into the broader fitness market," said
Monica Dioda, CEO and co-founder of
FitMetrix. "Our class-based booking and performance tracking
solutions can integrate with any fitness and wellness business
management platform, allowing us to help even more people around
the world connect to wellness."
About MINDBODY
MINDBODY, Inc. (NASDAQ: MB) is the
leading technology platform for the wellness services industry.
Local wellness entrepreneurs worldwide use MINDBODY's integrated
software and payments platform to run, market and build their
businesses. Consumers use MINDBODY to more easily find, engage and
transact with wellness providers in their local communities. For
more information on how MINDBODY is helping people lead healthier,
happier lives by connecting the world to wellness, visit
mindbodyonline.com.
© 2018 MINDBODY, Inc. All rights reserved. MINDBODY, the Enso
logo and Connecting the World to Wellness are trademarks or
registered trademarks of MINDBODY, Inc. in the United States and/or other countries.
Other company and product names may be trademarks of the respective
companies with which they are associated.
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SOURCE MINDBODY, Inc.