3D product configurators by 3D Cloud™
by Marxent unlock limitless opportunities for customers
ST
PETERSBURG, Fla., Nov. 7, 2023
/PRNewswire/ -- Today, 3D Cloud by Marxent, the leader in 3D
e-commerce for furniture and home improvement, and Herman Miller and Design Within Reach (DWR)
announced the launch of 3D product configurators for several
products on their North American retail websites.
3D Cloud makes it possible to deliver the
right configurations to the right audiences efficiently and at
scale
After a successful launch in the contract space, 3D Cloud
by Marxent's 3D product configurators have been rolled out on
store.hermanmiller.com and DWR.com for top-performance seating
products, changing the way that customers interact with the brands.
Configurators are available for the following products with more on
the way: Aeron Chair, Aeron Gaming Chair, Cosm Chair, Embody Chair,
Embody Gaming Chair, Lino Chair, Mirra 2 Chair, Sayl Chair, Sayl
Gaming Chair, Setu Chair, and Verus Chair.
"At MillerKnoll, we are constantly enhancing our
digitally-enabled customer experiences," said Ben Groom, Chief Technology Officer at
MillerKnoll. "With 3D Cloud by Marxent, we leveraged 3D product
configurators to build a more immersive and interactive shopping
experience for our customers, which has already generated a
significant spike in conversion rates."
"The successful integration of 3D Cloud Product Configurators on
Herman Miller and DWR retail
websites demonstrates the scalability of our 'build 3D content
once, use everywhere' approach," said Beck Besecker, CEO and
Co-Founder of 3D Cloud by Marxent. "Herman
Miller is a global brand and design leader with products
that offer extensive customization options. They also have several
distribution channels that each offer unique subsets of options. 3D
Cloud makes it possible to deliver the right configurations to the
right audiences efficiently and at scale. We are thrilled to
support Herman Miller and DWR's
mission to elevate the online furniture shopping experience."
Customers, designers, and trade professionals can now use the
self-service product configuration tool to visualize every possible
combination, get accurate pricing as they design, download images
at any stage in the process, and easily share everything with
friends, family, and clients. Working either at home or in-store
with a sales colleague, the configurators empower customers to
co-create their ideal pieces, elevating their shopping journey with
self-service customization options and interactivity.
"Homeowners and interior designers expect easy-to-use tools that
allow them to bring to life the unique spaces they want to create.
These 3D product configurators give them creative control without
requiring catalog knowledge – and that is invaluable," said
Groom.
"Herman Miller and DWR have built
efficiency, precision, and elegance into every facet of their
operations. The way they approach 3D is no different," said
Besecker. "We've worked in close collaboration with their talented
team to bring this best-in-class solution to the world. A
heartfelt thank you to all of those involved in turning
MillerKnoll's vision for 3D product configuration into
reality."
In the coming weeks, the companies will introduce augmented
reality (AR) capabilities for all live configurators on
Herman Miller and DWR sites, across
audiences.
About MillerKnoll
MillerKnoll is a collective of
dynamic brands that comes together to design the world we live in.
The MillerKnoll brand portfolio includes Herman Miller, Knoll, Colebrook Bosson Saunders,
DatesWeiser, Design Within Reach, Edelman, Geiger, HAY,
Holly Hunt, Knoll Textiles, Maars
Living Walls, Maharam, Muuto, NaughtOne, and Spinneybeck|FilzFelt.
MillerKnoll is an unparalleled platform that redefines modern for
the 21st century by building a more sustainable, equitable, and
beautiful future for all.
About Design Within Reach
Design Within Reach, Inc., founded in 1998 and
headquartered in Stamford,
Connecticut, is the world leader in authentic modern design.
The company sells its furniture and accessories to residential and
commercial customers through retail Studios in North America, via the Web at dwr.com, by
phone at 1.800.944.2233. Design Within Reach, Inc., is a subsidiary
of Herman Miller, Inc.
About Herman Miller, Inc.
Herman Miller is a
globally recognized provider of furnishings and related
technologies and services. Since its inception in 1905, the company
has relied on innovative design to help people do great things. The
global design leader has evolved into Herman Miller Group, a family
of brands that collectively offer a variety of products for
environments where people live, learn, work, and heal. The family
of brands includes Colebrook Bosson Saunders, Design Within Reach,
Geiger, HAY, Maars Living Walls, Maharam, naughtone, Nemschoff, and
Herman Miller. NASDAQ: MLHR.
For more information visit www.hermanmiller.com/about-us/.
About 3D Cloud by Marxent
3D Cloud by Marxent is the
3D product experience platform and global leader in 3D e-commerce
for furniture, kitchen, bath, outdoor, office furniture, closets,
and storage. The 3D Cloud platform is a B2B SaaS that allows
retailers and brands to build endless applications from a single 3D
product catalog. With 3D Cloud, 3D content is created, managed, and
published to all 3D applications from a single source of truth for
consistency across every touchpoint in the customer journey.
Applications that run on 3D Cloud include 3D Cloud Product
Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room
Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud
Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant
Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud by
Marxent has offices in Miamisburg,
Ohio; St. Petersburg,
Florida; London, England;
and Auckland, New Zealand. Clients
include a major U.S.-based home improvement retailer, Kingfisher
plc, PlaceMakers, Mico, Kinsman, Macy's, Ashley, HNI Corporation,
La-Z-Boy, Joybird, and John Lewis
and Partners. The company is backed by Dan Gilbert and Arnie
Bellini. For more information, visit 3DCloud.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/herman-miller-and-design-within-reach-dwr-bring-3d-product-visualization-to-retail-sites-301980082.html
SOURCE 3D Cloud by Marxent