MiddleBrook Pharmaceuticals' Nationwide Field Sales Force Hired
February 25 2009 - 8:22AM
Business Wire
MiddleBrook Pharmaceuticals, Inc. (Nasdaq: MBRK) today announced
that it has completed the hiring of its 271-person nationwide field
sales force. The 271 territory managers comprising MiddleBrook�s
field sales force will begin educating health care professionals on
the benefits of MOXATAG (extended-release amoxicillin) Tablets, 775
mg � the first and only FDA-approved once-daily amoxicillin � on
March 16, 2009.
Each member of MiddleBrook�s field sales force brings
significant business-to-business sales or pharmaceutical experience
and success to their role as a territory manager for MiddleBrook.
The territories have been structured to maximize the 271-person
field sales force�s ability to detail health care professionals
nationwide, including pharmacists. The field force's efforts will
be supported by a print media campaign targeted at health care
professionals.
�We are delighted to have achieved another significant milestone
in preparation for the launch of MOXATAG,� said John Thievon,
president and CEO of MiddleBrook. �About 135 territory managers
have already completed our comprehensive training program, and the
remaining territory managers will be fully trained in advance of
our professional launch date of March 16, 2009. The territory
managers who have completed our training program are in the field
now with KEFLEX� 750 mg patient starter samples talking to health
care professionals about the advantages of our KEFLEX 750 mg
product. Once we launch MOXATAG, all of our territory managers will
detail MOXATAG and KEFLEX, and they will have MOXATAG patient
starter samples as well.�
About MiddleBrook
Pharmaceuticals:
MiddleBrook Pharmaceuticals, Inc. (Nasdaq: MBRK) is a
pharmaceutical company focused on developing and commercializing
anti-infective products that fulfill unmet medical needs. We are
currently developing a portfolio of anti-infective products
utilizing our proprietary, prolonged-release pulsatile delivery
technology, PULSYS�. Our near-term corporate strategy is to improve
dosing regimens and/or reduce frequency of dosing which we believe
will result in improved patient dosing convenience and compliance
for antibiotics that have been used and trusted by physicians and
patients for decades. MiddleBrook currently markets KEFLEX�, the
immediate-release brand of cephalexin, and MOXATAG� � the first and
only FDA-approved once-daily amoxicillin. For more information
about MiddleBrook, please visit www.middlebrookpharma.com.
About MOXATAG:
MOXATAG (amoxicillin extended-release) Tablets, 775mg, is a
once-a-day extended-release formulation of amoxicillin for oral
administration consisting of three components: one
immediate-release component and two delayed-release components. The
three components of MOXATAG are combined in a specific ratio to
prolong the release of amoxicillin compared to immediate-release
amoxicillin. MOXATAG is intended to provide a lower treatment dose,
once- daily alternative to currently approved penicillin and
amoxicillin regimens for the treatment of adults and pediatric
patients 12 years and older with tonsillitis and/or pharyngitis.
For more information about MOXATAG, please visit
www.middlebrookpharma.com.
About KEFLEX:
KEFLEX, immediate-release (cephalexin USP) capsules, is a
first-generation cephalosporin antibiotic shown to be active
against strains of both gram- positive and gram- negative aerobes
in vitro and in clinical infections. KEFLEX is indicated for
treatment of the following infections: respiratory tract
infections, otitis media, skin and skin structure infections, bone
infections, and genitourinary tract infections. More information on
KEFLEX and prescribing information are available at
www.middlebrookpharma.com/products_antibiotics/KEFLEX_antibiotics.aspx.
Forward-Looking
Statements:
This announcement contains forward-looking statements, within
the meaning of Section 21E of the Securities Exchange Act of 1934
and Section 27A of the Securities Act of 1933, that involve risks
and uncertainties. In some cases, forward-looking statements are
identified by words such as "believe," "anticipate," "expect,"
"intend," "plan," "potential, " "estimate, " "will," "may,"
�predict,� "should, " "could, " "would" and similar expressions.
You should not place undue reliance on these forward-looking
statements, which speak only as of the date of this announcement.
All of these forward-looking statements are based on information
available to us at this time. Actual results could differ from
those projected in these forward-looking statements as a result of
many factors, including those identified in the sections titled
"Risk Factors" and "Management's Discussion and Analysis of
Financial Condition and Results of Operations," and elsewhere in
our Quarterly Report on Form 10-Q for the quarter ended Sept. 30,
2008, our Annual Report on Form 10-K for the year ended Dec. 31,
2007, and in similar disclosures made by us from time to time in
our other filings with the Securities and Exchange Commission. We
undertake no obligation to update forward-looking statements,
whether as a result of new information, future events or otherwise.
You are advised, however, to consult any further disclosures we
make on related subjects in our filings with the Securities and
Exchange Commission. KEFLEX, MiddleBrook, MiddleBrook
Pharmaceuticals (stylized), MiddleBrook Pharmaceuticals, Inc., M1
(stylized), MOX-10, MOXAKIT, MOXATAG1 (stylized), MOXATAG, MOXATEN,
MOX-PAK and PULSYS are our trademarks and have been registered in
the U.S. Patent and trademark office or are the subject of pending
U.S. trademarks applications. Each of the other trademarks,
tradenames, or service marks appearing in this document belongs to
the respective holder, As used herein, except as otherwise
indicated by the context, references to �we,� � us,� �our,� �
MiddleBrook,� or the �Company,� refer to MiddleBrook
Pharmaceuticals, Inc., and its subsidiaries.
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