56% of survey respondents agree the passing of
video game enjoyment from older to younger generations is a great
tradition
SEATTLE, Nov. 17, 2022 /PRNewswire/ -- The holiday season
is a time filled with togetherness, joy and gift-giving, and this
year, you can add gaming to that list! A new global survey,
conducted by YouGov and commissioned by Xbox, suggests that
families are using video games to better connect during the
holidays – across the globe and across generations. Among survey
respondents who said they plan to play video games during the
holidays, 38% ranked video games as one of their top five family
activities.
Not just a pastime for teens anymore, family-friendly games like
Minecraft and Forza Horizon 5 accounted for more
than 50% of games played during the holidays in 2021, an increase
over the last 2 years [Internal Xbox Live data from November 2020 – January
2022].
The research also suggests gaming is helping create more
intergenerational connections during the holiday season, for
example:
- Of the survey respondents who say they plan to play video games
with family members during the holidays, 40% plan to game with
their kids, 21% plan to game with their parents, 5% plan to game
with their grandparents and 10% plan to game with their
in-laws
- 56% of survey respondents agreed that the passing of video game
enjoyment from older to younger generations is a great
tradition
In addition to bringing people together during the holidays,
survey findings suggest gaming's fantastical virtual worlds provide
a much-needed escape from real-world pressures to help people
relax. Of the survey respondents who play video games 54% turn to
video games to relieve stress, compared to other activities such as
social media scrolling (46%), reading a book (45%) exercising (42%)
and self-care activities (33%).
This embrace of gaming among families during the holidays also
represents a new era of gift-giving. Among the survey respondents
who say they are planning to celebrate the holidays and give gifts,
30% say they prefer to give gifts the whole family can enjoy.
Jimmy O. Yang, actor, comedian and
frequent gamer is partnering with Xbox this holiday season to help
amplify great holiday games and deals the whole family can enjoy,
including our exclusive Xbox Series S Gilded Hunter bundle. "I grew
up playing video games with my family, so I was excited to partner
with Xbox this holiday season," said Yang. "I love keeping up with
my friends and family across the world by playing video games,
especially while I'm on tour and during the busy holidays. Plus, it
keeps me humble to know that my nephew can probably crush me at
Fortnite!"
Gaming is a gift that can be shared between generations. With
71% of survey respondents agreeing that the variety of video games
available means that everyone in the family – from kids to
grandparents – can play, Xbox is thrilled to be celebrating
milestone game anniversaries this holiday season, such as Microsoft
Flight Simulator (40-year franchise), Age of Empires (25-year
franchise), Forza Horizon (10 year franchise) and more celebratory
anniversaries. Offering these games, and many more on Xbox Game
Pass is a meaningful way to instill nostalgia and shared memories
into family gatherings this holiday season.
As families and young people continue to reinvent what the
holidays look like for them, Xbox is proud to be a part of it. For
more information on the best products and services to celebrate the
holidays this year, be sure to check out Microsoft Store's holiday
gift guide and top Black Friday and Cyber Week savings. Shoppers
can also browse current PC gaming deals here or visit our Black
Friday Hub. For a more seamless experience, gift-givers can also
set up a free online appointment with a Microsoft product expert to
learn how to set up a new device like an Xbox Series S or
subscription like Xbox Game Pass or PC Game Pass so it's ready to
play from the start.
To learn more about the how Xbox connect families during the
holiday season, visit Xbox Wire.
[https://news.xbox.com/en-us/2022/11/17/new-global-survey-families-connect-through-gaming-this-holiday/].
About the
survey
Microsoft commissioned YouGov to conduct a nationally
representative survey of the age 13+ online population in each of 6
markets: United States,
United Kingdom, Australia, Brazil, Germany, and Mexico. The survey focused on understanding
consumer behaviors and perceptions around video gaming as it
relates to other activities and traditions around the holidays.
Final sample sizes were: n=1,404 in the
United States, n=1,336 in the United Kingdom, n=1,254 in Australia, n=1,256 in Brazil, n=1,254 in Germany, and n=1,267 in Mexico.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
Media Contact: xboxconsumer@assemblyinc.com
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