Sustainability and circulatory solutions in
global cloud services lower the carbon footprint, improve
energy savings, and reduce emissions.
SAN ANTONIO, Oct. 13, 2022 /PRNewswire/ -- Frost &
Sullivan recently assessed the sustainability and circularity in
the cloud services industry and, based on its findings, recognizes
Microsoft with the 2022 Global Company of the Year Award. The
company provides cutting-edge cloud services and solutions
enabling organizations across different industries to increase
sustainability and reduce emissions in their business practices and
operations. With a $1 billion Climate
Innovation Fund for sustainability initiatives, Microsoft will
advance the commercialization and implementation of its
cutting-edge sustainable cloud services and solutions across
numerous market segments, attracting new potential customers and
advancing sustainability worldwide. Microsoft's industry-leading
sustainable cloud services enable businesses across diverse
economic segments to adopt low-carbon business practices and meet
their sustainability objectives.
Microsoft broadened its strategic collaborations to emphasize
sustainability and partnered with Closed Loop Partners, a
United States-based investment
company, in 2020 to support its progress toward a more circular
economy worldwide. Microsoft allocated $30
million to Closed Loop Partners to help it develop
innovative recycling, eWaste collection, and supply chain
digitization business models. This partnership allows Microsoft to
incorporate a range of insights into its own innovative circular
practices and initiatives, especially regarding eWaste, packaging,
and waste diversion from landfills. Microsoft Cloud services are
approximately 98% more carbon efficient and almost 93% more energy
efficient than traditional on-premises enterprise data centers.
Maksym Beznosiuk, Best Practices
Research Analyst, Frost & Sullivan, said, "Microsoft works on
increasing the energy efficiency of its operational practices,
information technology, equipment, and data center infrastructure.
Specifically, it applies multi-tenancy, occupying servers with
different user types and a vast user base with various demand
patterns. Such load diversity minimizes overall fluctuations, makes
loads more predictable, and leads to less electricity consumption
per useful output."
Microsoft works closely with suppliers on energy specifications,
server design, and other IT equipment, paving the way towards a
substantial reduction in electricity consumption as well as total
life cycle emissions. Additionally, the company utilizes various
measurement techniques to evaluate power usage effectiveness and
the ratio of overall electricity consumption at the data center
facility to the electricity used by the IT hardware. The company
applied advanced infrastructure technologies at its hyper-scale
data centers to lower electricity requirements for cooling, power
conditioning, and lighting. Moreover, Microsoft intends to source
100% of its energy supply from zero-carbon resources on grids where
the company operates by 2030. Microsoft is one of the largest
renewable energy purchasers in the world; therefore, its
large-scale sustainability actually helps customers passively
reduce their own emissions while driving overall market demand at a
speed and scale that brings a carbon-negative society into
view.
"The Microsoft Cloud for Sustainability also supports the
transition to more effective carbon reporting and reduction,
enabling organizations to record, report, and minimize their
environmental impact through automated data connections and
actionable insights. The solution enables flexibility,
transparency, sustainability, and efficiency in operations, costs,
resource reuse, and sustainable performance," said Fredrick Royan, Vice President – Sustainability
and Circular Economy, Frost & Sullivan.
Microsoft's Cloud for Sustainability solution quickly and
effectively assesses and reports CO2 emissions and enables
accurate, automated carbon reporting to help organizations
understand their CO2 impact and ensure compliance with increasingly
stringent environmental standards. And the company's Circular
Centers process decommissioned cloud servers and hardware, and
sort, and intelligently channel the components and equipment to
optimize reuse or repurpose. The goal is to reuse 90% of its cloud
computing hardware by 2025.
With its industry-leading sustainability, circularity solutions
in global cloud services, and ability to capture a higher market
share, Microsoft earns Frost & Sullivan's 2022 Global Company
of the Year Award for sustainability and circularity in the cloud
services industry.
Each year, Frost & Sullivan presents a Company of the Year
award to the organization that demonstrates excellence in growth
strategy and implementation in its field. The award recognizes a
high degree of innovation with products and technologies and the
resulting leadership in customer value and market penetration.
Frost & Sullivan Best Practices Awards recognize companies
in various regional and global markets for demonstrating
outstanding achievement and superior performance in leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and
measure performance through in-depth interviews, analyses, and
extensive secondary research to identify best practices in the
industry.
About Frost &
Sullivan
For six decades, Frost & Sullivan has been world-renowned
for helping investors, corporate leaders, and governments navigate
economic changes and identify disruptive technologies, Mega Trends,
new business models, and companies to action, resulting in a
continuous flow of growth opportunities to drive future success.
Contact us: Start the discussion.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
Contact:
Lindsey Whitaker
P: +1 (210) 477-8457
E: Lindsey.Whitaker@frost.com
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