NEW YORK, June 11, 2020 /CNW/ -- MDC Partners Inc.
(the "Company") (NASDAQ: MDCA) today announced that
Julia Hammond has joined the Company
as President of a new division of MDC Partners, to service larger
integrated accounts across the entire firm. Hammond joins MDC from
Deloitte Digital's Heat, where she led business development and
marketing across the agency network.
The creation of the new group builds upon last year's formation
of networks within MDC Partners, bringing together lead creative
agencies with data, technology and a full suite of communications
services.
"Julia is a proven entrepreneur and team builder with a
fantastic track record," said Mark
Penn, Chairman and Chief Executive Officer of the Company.
"As we work with more clients to build custom integrated solutions
that marry data with creativity, we're excited to bring on a
business leader that can drive key partnerships across our global
network," he added.
"I couldn't be more excited to join MDC, and take on this new
challenge," said Hammond. "As technology evolves the way consumers
experience brands, consumers expect more creative expression,
digital experiences, storytelling, purpose, action and activism. In
turn, clients expect more from us. In this moment, we have an
opportunity to put our diverse network of unmatched talent to work
in innovative partnership models with clients, evolving the old
ways of working, and defining what's next in our industry."
Hammond will be organizing the new unit over the coming months
and detailing its full team, name and other details in the next 90
days as MDC readies its go-to-market plan for the new division. "We
are taking aim directly at the big holding companies and their
bloated models," Penn said, adding that "this new unit will bring
together the best of MDC to compete for and win even larger
integrated assignments."
"I want to welcome Julia to the MDC family," said Global CMO
Ryan Linder. "Her addition gives our network added firepower to
truly deliver and service purpose-built solutions for today's
global clients."
Prior to her time at Heat, Hammond managed client engagement and
new business at VMLY&R as executive director, North America; at that time, she also held the
role of WPP Global Team Leader on behalf of Tyson
Foods. Throughout her career, she has worked with large
multinationals including Nissan, Honda, MillerCoors/MolsonCoors,
Starbucks, Kraft-Heinz, Nestle, and Unilever, spending time at Leo
Burnett, Fallon, and FCB. Hammond has driven client business across
every discipline, from global brand campaigns, to efficient
volume-based content production, from ecommerce and optimization,
to digital transformation.
About MDC Partners Inc.
MDC Partners is one of the most influential marketing and
communications networks in the world. As "The Place Where Great
Talent Lives," MDC Partners is celebrated for its innovative
advertising, public relations, branding, digital, social and event
marketing agency partners, which are responsible for some of the
most memorable and effective campaigns for the world's most
respected brands. By leveraging technology, data analytics,
insights and strategic consulting solutions, MDC Partners drives
creative excellence, business growth and measurable return on
marketing investment for over 1,700 clients worldwide. For more
information about MDC Partners and its partner firms, visit our
website at mdc-partners.com and follow us on Twitter at
twitter.com/mdcpartners.
CONTACT:
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Alexandra
Delanghe
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MDC
Partners
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646-429-1845
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adelanghe@mdc-partners.com
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SOURCE MDC Partners Inc.