Michael Bassik and
Brad Simms to Lead Collaborative
Group
NEW YORK, July 9, 2019 /CNW/ -- (NASDAQ:
MDCA) -- MDC Partners Inc. today announced the
formation of a new media, technology and data network designed to
bring addressability to the center of advertising strategy and
creative media execution. The group aligns MDC Media Partners –
including award-winning data-centric media agency Assembly – with
GALE, a fast-growing global data, technology, CRM and addressable
content agency. The collaborative network will be led by MDC
veteran and digital media executive Michael
Bassik and GALE Founder and CEO Brad
Simms, as Co-Chairs. The group gives clients access to a
comprehensive suite of expert media partners that can lead all
media strategy, planning and buying services, along with
programmatic buying and bartering, to create a more seamless range
of client partnership opportunities informed by data and
analytics.
At the same time, Bassik becomes CEO of Assembly and will
oversee MDC Media Partners' portfolio of media and content agencies
including Allegory, Attention, EnPlay, Trade X Partners, Unique
Influence, and the network's independent media trading consultancy
Varick.
"Today marks the first in a series of actions bringing together
the best talent across MDC Partners into collaborative networks for
the benefit of our clients, by establishing a new group built
around data, technology, media and content," said Mark Penn, Chairman and CEO at MDC Partners. "In
just five years, Assembly rose from an idea to one of the most
lauded media agencies in the country, in large part thanks to its
ambitious approach to data and analytics. Today, we are taking the
next step to enhance and complement that offering, creating a truly
progressive solution for marketers as creative and content take on
more digital applications and media trends toward
addressability."
Together, the network has global offices in New York, Detroit, Los
Angeles, Austin,
Toronto, Singapore and Bengaluru. The new network will
align world-class media strategy, planning, buying, data, analytics
and trading experts, with leading CRM specialists, data scientists,
technologists and content creators, forming a collaborative and
multi-disciplinary team of over 600 employees.
"I'm honored to join this talented team and to leverage their
significant investments in media, data and technology to drive even
better business outcomes for our clients," said Bassik, who joined
MDC Partners as President of Global Digital Operations in 2014, and
most recently served as Founder and CEO of MDC's specialist network
Yes and Company. "There is no better time to align with GALE to
create a close-knit offering that can work across all channels to
act on informed and powerful insights, strengthen our legacy of
innovation, and create the measurable, transparent, and quality
impact that clients deserve."
"GALE was built to help brands connect with people through
data-driven insights and addressable creative," said Simms. "Too
many agencies are operating in their own bubbles, confined to
siloed business models that no longer work in the clients' best
interests. This alliance will help us bring even deeper expertise
to clients in service of this mission. As a fulsome offering, we
form a strategic and executional team that can enhance the power
and performance of brand marketing and media across digital and
traditional channels."
Launched to provide brands with innovative media solutions, and
powered by a proprietary data stack built to fuel sophisticated
media and investment strategies, Assembly has quickly emerged to be
a named a leader in The Forrester Wave™: Full-Service Media
Agencies, Q1 2019 and Ad Age's 2018 Media Agency of the Year.
Specializing in CRM, loyalty, marketing transformation, and
addressable communications, GALE is a next generation agency
focused on changing the trajectory of a brand's performance through
its proprietary set of tools including Alchemy™, a customer data
platform, and Ask GALE™, a consumer insights platform.
About MDC Partners Inc.
MDC Partners is one of the
most influential marketing and communications networks in the
world. As "The Place Where Great Talent Lives," MDC Partners is
celebrated for its innovative advertising, public relations,
branding, digital, social and event marketing agency partners,
which are responsible for some of the most memorable and effective
campaigns for the world's most respected brands. By leveraging
technology, data analytics, insights and strategic consulting
solutions, MDC Partners drives creative excellence, business growth
and measurable return on marketing investment for over 1,700
clients worldwide. For more information about MDC Partners and its
partner firms, visit our website
at www.mdc-partners.com and follow us on Twitter
at http://www.twitter.com/mdcpartners.
About MDC Media Partners
MDC Media Partners is home to
Assembly, an award-winning media network built of the digital age
and powered by data, which has been recognized as Ad Age's 2018
Media Agency of the Year. With a portfolio of media and
content agencies that includes Allegory, Attention, EnPlay, Trade X
Partners, Unique Influence, and the network's independent media
trading consultancy Varick, MDC Media Partners propels progressive
marketers to new levels of success, and the most ambitious talent
to new levels of achievement. For more information:
https://media-assembly.com/
About GALE
Part consultancy and part creative agency,
GALE is purpose built to solve complex marketing challenges. With
expertise across CRM, loyalty, marketing transformation and
addressable communications, GALE delivers strong business outcomes.
Founded in 2014, the agency currently has offices in New York, Singapore, Toronto and Bengaluru. For information on GALE
and its customer data platform Alchemy™
visit: https://gale.agency/
CONTACT:
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Alexandra Delanghe
Ewing
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|
Chief Communications
Officer
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646-429-1845
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adelanghe@mdc-partners.com
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SOURCE MDC Partners Inc.