NEW YORK, March 5, 2019 /PRNewswire/ -- On the occasion of
the firm's 30th anniversary, CEO Grace Leong announced to clients and partners
that to better reflect its diverse roster of marketing
communications services, the leading consumer agency known since
2000 as Hunter Public Relations is updating its brandmark and
simplifying its name to Hunter.
Founded in 1989, Hunter has grown from a foundation in
traditional consumer public relations to a best-in-class firm
offering integrated solutions for earning consumer attention,
contributing to the highest revenue year in agency history in 2018.
"Our new brandmark allows for unlimited possibilities regarding
what comes next," said Leong. In addition to those commonly under
the purview of PR including media relations, issues management, and
influencer and talent relations, services that many of the agency's
clients are increasingly tapping include: consumer insights and
brand planning; social and digital strategy, channel planning,
content creation and media buying; packaging design; multicultural
marketing; and experiential.
The new Hunter logo is set in a customized, contemporary
monospaced font that nods to the traditions of writing and
journalism as well as computer code, and is punctuated by a colon,
a mark that Leong says, "introduces, connects, and implies more.
The 'more' is both the extended breadth of capabilities of the new
Hunter beyond the core of PR, and it is also our connection to our
clients, their brands, and the consumer." Earning Consumer
Attention, the agency's signature approach, has been elevated
to Hunter's stated purpose.
Added Leong, "With our relentless focus on client service and
foundation in public relations, it's no surprise that our motto is
and remains 'we earn it.' We believe that in today's world,
consumer attention can never be bought or owned, it is always
earned. Earned media will always be an important and powerful
output of our approach and media relations continues to be a core
solution we provide that is more in demand than ever before. We are
trained and experienced in developing and promoting engaging brand
stories and relevant content in partnership with the editorial
community, influencers and other trusted mouthpieces. This
expertise serves us equally well across all platforms and
channels."
ABOUT HUNTER
Founded in 1989, HUNTER is an award-winning consumer
marketing communications firm with primary offices in New York and London and a footprint across North America. Beginning with research-driven
consumer insights, Hunter executes strategic, integrated programs
that build brand equity, increase engagement and drive measurable
business results for consumer products and services. The 120-person
firm employs a powerful blend of marketing solutions including
strategic planning, social and digital media, talent and influencer
engagement, media relations, experiential, multicultural, and
content creation and distribution for all platforms and channels to
earn consumer attention on behalf of some of the world's best known
and most beloved brands. The agency is a member of MDC Partners
Inc. (NASDAQ: MDCA; TSX: MDZ.A).
CONTACT: Samara Farber Mormar
smormar@hunterpr.com
(212) 679-6600
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SOURCE HUNTER