NEW YORK, March 15, 2012 /PRNewswire/ -- MDC Partners
announced today that it is expanding its operations in Brazil by partnering with fast-growing local
creative agency, Peralta. The partnership will initially focus on
servicing major global clients of MDC Partners agency CP+B, and
will serve as a platform for further collaboration in the
future.
Peralta, a full-service advertising agency founded by
Alexandre Peralta, will work through
a joint-venture agreement with MDC Partners, which currently
operates in United States,
Canada, Europe, and the Caribbean.
"I love Peralta's agency and their work." said Chuck Porter, chairman of CP+B and chief
strategist of MDC Partners. "Obviously Brazil is one of the
most exciting, dynamic places on earth and there's an abundance of
great talent. We've wanted to be a part of this amazing
market for a long time, and now we have the perfect partner.
I'm personally enthusiastic about the opportunity to work
with Peralta."
Founded in Sao Paulo in 2007,
Peralta is an 85-person firm that has been growing an average of
30% a year. The agency works with high-profile brands
including Pirelli, Bacardi, and Natura, the largest cosmetic and
personal care company in Latin
America, and does business in Brazil as well as Argentina, Colombia, Chile and Mexico.
"It's really fantastic to partner with Chuck Porter, for whom I've always had enormous
respect and admiration," says Alexandre
Peralta, Founder of Peralta. "And I'm certain
that MDC Partners will actively participate in the rapid growth our
company has experienced over the last 5 years."
"MDC Partners is committed to helping our global clients drive
and grow their business wherever their consumers are," said
Miles Nadal, Chairman and CEO
of MDC Partners. "Latin
America is a key market for our clients and we see great
opportunity to drive success and innovation in partnership with
Peralta and his team. As we have said, we are pursuing a
deliberate approach to
international growth by expanding with client
demand, and we believe that the fast-growing Brazilian market is a
prime example of where we will reap the rewards of that
approach."
Before founding Peralta, Alexandre served as Partner/Creative
Director at agency Africa and
worked at renowned Brazilian creative shops such as AlmapBBDO.
About MDC Partners Inc.
MDC is a Business Transformation Organization that utilizes
technology, marketing communications, data analytics, insights and
strategic consulting solutions to drive meaningful returns on
Marketing and Communications Investments for multinational clients
in the United States, Canada, Europe, and the Caribbean.
MDC's durable competitive advantage is to Empower the Most
Talented Entrepreneurial Thought Leaders to Drive Business Success
to new levels of Achievement, for both our Clients and our
Shareholders, reinforcing MDC's reputation as "The Place Where
Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under
the symbol "MDCA" and on the Toronto Stock Exchange under the
symbol "MDZ.A".
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CONTACT:
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Alexandra
Delanghe
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VP,
Corporate Communications
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646-429-1845
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adelanghe@mdc-partners.com
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SOURCE MDC Partners Inc.