Creatable World is a Customizable Doll
Kit that Lets Toys Be Toys, So Kids Can Just Be
Kids
TORONTO,
Sept. 25, 2019 /CNW/
- Mattel, Inc. (NASDAQ: MAT) today announced the global
unveil of Creatable World, a customizable doll line offering
endless combinations all in one box. Creatable World invites kids
to create their own characters. Extensive wardrobe options,
accessories and wigs allow kids to style the doll with short or
long hair, or in a skirt, pants, or both.
"Toys are a reflection of culture and as the world
continues to celebrate the positive impact of inclusivity, we felt
it was time to create a doll line free of labels," said
Kim Culmone, Senior Vice President
of Mattel Fashion Doll Design. "Through research, we heard that
kids don't want their toys dictated by gender norms. This line
allows all kids to express themselves freely which is why it
resonates so strongly with them. We're hopeful Creatable World
will encourage people to think more broadly about how all kids can
benefit from doll play."
Mattel worked alongside a dedicated team of experts,
parents, physicians and most importantly, kids, to create this
one-of-a-kind play experience.
The Creatable World doll line consists of six different
doll kits that are available in a variety of skin tones. Each kit
includes one doll, two hairstyle options and endless styling
possibilities.
The MSRP is $39.99. Doll
kits may be purchased in-store at Mastermind and online at major
retailers including Toys"R"Us, Amazon, Indigo and Walmart. For more
information, please visit www.CreatableWorld.com.
About Mattel
Mattel is a leading
global children's entertainment company that specializes in design
and production of quality toys and consumer products. We create
innovative products and experiences that inspire, entertain and
develop children through play. We engage consumers through our
portfolio of iconic franchises, including Barbie®, Hot Wheels®,
American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as
well as other popular brands that we own or license in partnership
with global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 40
locations and sell products in more than 150 countries in
collaboration with the world's leading retail and technology
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in exploring the wonder of childhood and empowering
kids to reach their full potential. Visit us online at
www.mattel.com.
SOURCE Mattel, Inc.