Hot Wheels Teams Up With Nintendo to Bring the World of Mario Kart to Fans With New Die-cast Toy Line
June 20 2019 - 9:00AM
Business Wire
Today Hot Wheels and Nintendo announce the global release of Hot
Wheels Mario Kart die-cast vehicles and track sets. With its
introduction, the beloved Nintendo characters and iconic karts from
the hugely popular Mario Kart franchise have been transformed into
authentic, high-performance die-cast toy vehicles.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190620005167/en/
Three Hot Wheels Mario Kart game-inspired
track sets will be available this summer. (Photo: Business
Wire)
The Hot Wheels replica line features 1:64th scale die-cast Mario
Kart vehicles that can race, stunt and crash on a variety of Hot
Wheels Mario Kart track sets that bring the gameplay to life. The
die-cast karts are also compatible with existing Hot Wheels sets.
At launch the Hot Wheels Mario Kart Replica Die-cast assortment
will include Mario, Yoshi, Luigi and Bowser with many additional
characters coming soon such as Princess Peach, Koopa Troopa and
Toad.
Three game-inspired track sets will also be available,
including:
- Hot Wheels Mario Kart Track Set Course-Inspired Assortments:
- Piranha Plant Slide Track Set
- Thwomp Ruins Track Set
- Hot Wheels Mario Kart Circuit Track Set
“Mario Kart and Hot Wheels are two of the most iconic brands in
play, each with their own storied history and devoted fan base, so
the combination of the two is something very special,” said Matt
Brutocao, Senior Director of Global Brand Marketing, Hot Wheels.
“Our new Hot Wheels Mario Kart line creates an exciting Mario Kart
play experience, complete with fun characters, authentic details
and the type of out-of-this-world racing challenges that are
synonymous with Hot Wheels.”
“Nintendo and Mattel have a shared goal of making people smile
through different entertainment experiences,” said Tom Prata,
Executive Vice President of Strategic Initiatives, Nintendo. “We’re
excited to bring Mario Kart characters and game-inspired tracks to
life in a way that’s fun for fans of all ages.”
The Hot Wheels Mario Kart die-cast vehicles and track sets will
be available globally in select markets and retailers starting in
Summer 2019.
To celebrate the launch of the new product line and
collaboration with Nintendo, Hot Wheels will feature Mario Kart at
San Diego Comic-Con from July 17-21, 2019. Attendees will have
access to an exclusive Hot Wheels Mario Kart “Metal Mario” die-cast
vehicle, available for purchase only at Mattel’s booth or for
pre-sale at shop.mattel.com.
Conceived in 1968 by an innovator, a rocket scientist and a car
designer, Hot Wheels 1:64 scale die-cast cars were designed to look
awesome and perform. Five decades later, Hot Wheels is the number
one selling toy in the world* with more than 16.5 cars sold every
second. The brand has evolved from a simple, yet beloved, toy car
with orange track system into a global franchise powerhouse that
offers fans of all ages multi-channel play experiences.
About Mattel
Mattel (NASDAQ: MAT) is a leading global children’s
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and Mega®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world’s leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
*Source: The NPD Group/Retail Tracking Service/G12/Jan-Dec
2018/Total Toys/Units
MAT-W
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190620005167/en/
Scott Shaffstall Mattel Global Brand Communications
Scott.Shaffstall@mattel.com 310-252-3610
Mattel (NASDAQ:MAT)
Historical Stock Chart
From Aug 2024 to Sep 2024
Mattel (NASDAQ:MAT)
Historical Stock Chart
From Sep 2023 to Sep 2024