SAN MATEO, Calif., April 8, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of marketing software, today
introduced the industry's most advanced customer engagement
platform, with innovative new capabilities for marketing execution
and analytics. Through the platform, marketers can now easily
automate and oversee their entire digital marketing and campaign
strategy in real-time. The result: An entirely new, simple way to
drive customer acquisition and loyalty through the creation of
meaningful personal relationships.
"The idea of one-to-one marketing has been around so long that
it has become synonymous with the unachievable – the holy grail of
marketing," said Phil Fernandez,
president and chief executive officer at Marketo. "With our
customer engagement platform and our continued innovation, it is
not only possible, but it is here. And, marketers need it more than
ever today as they compete for customers' time and
attention."
From finding new prospects, to acquiring new customers, to
building valuable lifetime relationships, the customer engagement
platform gives marketers a core system of record to listen and
respond to customer actions, orchestrate communications in
real-time across all channels and devices, and manage all plans,
programs, and investments from a single point of view. Marketo's
holistic approach gives every marketer what they need to be
successful in driving customer acquisition and loyalty. With
Marketo, marketers can easily:
- UNDERSTAND: Track consumer behaviors, affinity, and
context across every digital, social and mobile channel in a single
data repository
- ORCHESTRATE: Design and coordinate engaging customer
experiences to take each customer on a personal journey over time
to drive desired outcomes
- PERSONALIZE: Deliver relevant and personalized content
and messages across channels and devices
- MANAGE: Plan the marketing calendar, coordinate content,
track investments and tie the marketing budget directly to
results
- OPTIMIZE: Measure and maximize marketing ROI across
channels
- LEARN: Get guidance, best practices, knowledge and help
to succeed
"Our goal is always to meet the needs of our customers and
leveraging innovative marketing software is a practice that allows
us to be more responsive with information and service," said
Beth Comstock, chief marketing
officer at GE. "We are energized by the opportunity to partner with
Marketo on this important endeavor."
New capabilities enable full marketing campaign
management
Included in the release of Marketo's customer engagement
platform are new capabilities and applications that are must-haves
in any complete marketing solution:
- Marketo Real-Time Personalization: Websites today tend
to present the same content to all visitors, without any
recognition of the individual and communication in other channels
such as email. This breakthrough new product allows marketers to
make their website and mobile channels as personal as their emails.
By creating personalized experiences for web and mobile visitors
dynamically, marketers drive dramatically higher time spent on site
and up to 30 percent increases in conversion. Only Marketo gives
marketers the ability to offer this level of personalization across
email, web and mobile – all with zero IT requirements and the
ability to integrate with any CMS.
- Marketo Marketing Calendar: Most companies are using
rudimentary tools to plan and manage dozens of simultaneous
marketing campaigns resulting in poorly-timed activities,
inconsistent messages and missed opportunities. This unique new
capability provides a highly interactive and intuitive interface
that brings the marketing calendar to life and makes it an integral
part of everyday activity. The Marketing Calendar makes it possible
to make changes and adjust programs based on data in real-time
while helping fast-paced marketing teams coordinate execution and
share activities with internal audiences in a single place. Only
Marketo gives marketers the ability to instantly connect marketing
plans and changes to execution activities in their campaign
automation systems.
- Marketo Search Engine Optimization: Marketers are
constantly under pressure to bring more customers to their
messages, programs and websites. With potential buyers performing
billions of web searches daily, inbound marketing plays a critical
role in today's marketing mix and is something that every marketer
must master. Marketo Search Engine Optimization (SEO) is an
easy-to-use tool that helps marketers without specialized knowledge
make it easier for consumers searching the web to discover their
site content, efficiently analyzing keyword rankings, suggesting
new keywords and recommending web page optimization. Only Marketo
makes it easy for marketers to analytically tie SEO directly to the
outcomes that matter: more leads, a more robust pipeline and more
revenue.
Throughout its history, Marketo has focused relentlessly on
being the leaders in usability for marketers. Even while
adding the power and potential for growth that every marketer
needs, Marketo has been the champion of the user, building and
designing for marketers, by marketers. As a result, Marketo has
consistently received analyst and customer recognition as the
easiest to use marketing platform in the market. As part of
the introduction of its new customer engagement platform, Marketo
has continued this tradition with its new myMarketo user interface.
This new interface brings the power of the platform to every
marketer, regardless of job description or experience level.
Marketo's customer engagement platform and its new applications
are on display at the 2014 Marketing Nation Summit at Moscone
Center in San Francisco April 7–
9. The Marketing Nation Summit brings together some of the
brightest minds in marketing and sales. Industry leaders, customer
experts and Marketo thought leaders share their perspectives on the
trends impacting today's marketer. Attendees come away with new
strategies and best practices on how to attract today's elusive
buyer and outpace competitors.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing
software for companies of all sizes to build and sustain engaging
customer relationships. Spanning today's digital, social, mobile
and offline channels, Marketo's® customer engagement platform
powers a set of breakthrough applications to help marketers tackle
all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use and are
complemented by the Marketing Nation™, a thriving network of more
than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers
who share and learn from each other to grow their collective
marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing
partner to more than 3,000 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo Inc.