Introducing MarinOne Scripts: Transforming Digital Marketing with Advanced Automation
April 06 2023 - 6:30PM
Business Wire
Leverage the power of Python for streamlined reporting,
management, and optimization to boost performance and save time
Marin Software announced today the addition of MarinOne Scripts
to the MarinOne performance marketing platform. By seamlessly
integrating Python scripting capabilities with the platform,
Scripts enhances the existing automation tools in MarinOne,
allowing marketers to create customized, data-driven solutions that
save time, reduce costs, and optimize campaign performance.
“Automation is often the key advertisers need to unlock
performance opportunities, particularly if they are managing large
campaigns or working across multiple accounts,” said Chris Lien,
Marin Software’s CEO. “MarinOne Scripts is our most powerful
automation tool, giving advertisers a quick and easy option to
analyze their data and dynamically update their advertising
targeting and creative.”
While similar to Google Ads Scripts, MarinOne Scripts isn’t
stuck in a publisher silo; MarinOne Scripts can run across the wide
range of publishers supported by the MarinOne platform, including
Meta, Amazon Ads, and Apple Search Ads. For example, the feature
enables advertisers to automatically review and correct URL
structures, preventing tracking errors across publishers.
Additionally, marketers have used Scripts to optimize ad
performance by identifying top-performing creative assets and
automatically restructuring campaigns to isolate high and
low-performing keywords and creatives.
To streamline the deployment of Scripts, MarinOne includes a
library of pre-built scripts that can be adapted to meet the
specific challenges facing an advertiser. Recently, marketers have
also been using ChatGPT to generate Python scripts tailored to
their needs. Even those with limited Python knowledge can use the
generative AI from ChatGPT to build MarinOne Scripts.
While Scripts represents the most powerful and customizable
automation solution within MarinOne, the platform also offers
several no-code options for users who are less technically
inclined. MarinOne’s Insights feature automatically scans accounts
daily, identifying opportunities to improve performance and reduce
costs with just a few clicks. MarinOne Rules allows users to
configure if/then automations that can adjust bids, budgets,
statuses, and more based on performance and other triggers.
To learn more about MarinOne Scripts and explore all the
automation offered by MarinOne, please visit
www.marinsoftware.com/lp/scripts.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230406005752/en/
Media Contact Wesley MacLaggan Marketing, Marin Software
(415) 399-2580 press@marinsoftware.com
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