Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
January 31 2023 - 6:58PM
Business Wire
Marin Software today announced a new integration with Yahoo to
enable enhanced campaign buying and optimization for advertisers.
Through the integration, brands can now include Yahoo DSP campaigns
within the MarinOne Platform, making the management, measurement
and optimization of holistic, omnichannel campaigns easier than
ever.
Yahoo DSP puts the power of programmatic advertising in the
hands of advertisers, giving them access to premium inventory
across the industry’s top publishers, ad exchanges and SSPs -
including the Yahoo SSP. This comprehensive access allows brands to
understand and reach their audiences across multiple dimensions on
every device. Advertisers can choose from various formats including
video, mobile, desktop, connectedTV, digital out-of-home, and
cutting-edge immersive experiences.
“We are excited to renew our partnership with Yahoo and continue
providing our customers with best-in-class advertising solutions
that enable them to reach their target audiences more efficiently
and effectively than ever before,” said Chris Lien, CEO of Marin
Software. “Our goal is always to provide brands and their agencies
with industry-leading technology to manage and optimize their
digital marketing programs in a single platform, and give them a
competitive edge in today’s digital marketplace. Working closely
with Yahoo we will be able to jointly develop even more innovative
products that deliver on this goal.”
Through the Yahoo DSP integration, MarinOne Platform users gain
access to Yahoo’s industry-leading suite of performance-driving
programmatic tools, enhanced transparency and optimization, and
direct connection to premium inventory sources.
To learn more about MarinOne and Yahoo, visit
http:/www.marinsoftware.com/yahoo-dsp.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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Media Contact: press@marinsoftware.com
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