Marin Software Announces Snapchat Integration
August 22 2022 - 4:20PM
Business Wire
Marin Software now supports Snapchat on cross-channel ad
optimization platform
Marin Software, a leading provider of digital marketing software
for performance-driven advertisers and agencies, today announced
the ability to optimize Snapchat ad campaigns through its flagship
MarinOne platform. The integration with Snapchat’s Marketing API
gives advertisers better insights and helps them improve the
performance of their Snapchat campaigns through machine learning
and automation.
The MarinOne platform unifies leading AI bidding, budget pacing,
forecasting, performance insights and recommendations to help
advertisers maximize the reach and impact of their Snapchat
marketing investment. Advanced analytical grids provide flexible
reporting within and across Snapchat campaigns in addition to paid
media metrics from other social, search, display, and e-commerce
platforms all in one place for a comprehensive analysis of
performance.
With 347 million daily active users, Snapchat provides brands
the opportunity to reach engaged audiences with immersive content
that inspires action.
Marin has been helping advertisers advance their digital
advertising campaigns for almost 15 years and has managed over $40
billion in advertising spend across paid search, social,
e-commerce, display, and app advertising.
“Snapchat has an enormous reach with millennial and Gen Z
shoppers who hold $4.4 trillion in global spending power. This
gives brands an incredible opportunity to drive brand awareness and
revenue with their future customers,” said Chris Lien, Marin’s
Chairman and CEO. “We look forward to providing our customers an
avenue to integrate our powerful reporting, advanced bidding, and
campaign management tools to achieve the best performance on the
Snapchat platform.”
Advertisers can optimize their Snapchat campaigns alongside
other paid social campaigns as well as paid search, e-commerce,
display, and app campaigns to help generate additional demand.
Marketers can align their efforts across channels to ensure they
are working seamlessly across the customer journey.
Visit www.marinsoftware.com/feature/snapchat to learn more about
the Snapchat integration with MarinOne.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220822005607/en/
Wesley MacLaggan Marketing, Marin Software (415) 399-2580
press@marinsoftware.com
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