SAN FRANCISCO, Feb. 16, 2022 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, today announced the
ability to optimize TikTok ad campaigns through its flagship
MarinOne platform. The integration with TikTok's Ad Manager gives
advertisers better insights and improves the performance of their
TikTok campaigns through machine learning and automation.
With 1 billion monthly active users globally, TikTok provides
brands the opportunity to connect authentically with highly engaged
and passionate consumers through the power of shared
experience.
The self-serve MarinOne platform unifies industry-leading
optimization tools and AI bidding with flexible reporting to help
advertisers maximize the reach and impact of their TikTok marketing
investment.
Marin has been helping advertisers advance their digital
advertising campaigns for almost 15 years and has managed over
$40 billion in advertising spend
across paid search, social, e-commerce, display, and app
advertising.
"TikTok has transformed the way brands interact with audiences
with engaging and interactive content and provides advertisers a
full-funnel marketing experience from brand awareness to native
in-feed engagement and even the opportunity to start cultural
trends," said Chris Lien, Marin's
Chairman and CEO. "We are excited to integrate our advanced
reporting and automated bidding to help advertisers drive growth on
this unique marketing channel."
Advertisers can optimize their TikTok campaigns alongside other
paid social campaigns as well as paid search, e-commerce, display,
and app campaigns to help generate additional demand. Marketers can
align their efforts across channels to ensure they are working
seamlessly across the customer journey.
Visit marinsoftware.com/feature/tiktok to learn more about
the TikTok integration with MarinOne.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS advertising management platform for search, social,
and eCommerce advertising. The Company helps digital marketers
convert precise audiences, improve financial performance, and make
better decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
Contact: press@marinsoftware.com
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SOURCE Marin Software