SAN FRANCISCO, Aug. 19, 2021 /PRNewswire/ -- Marin
Software, a leading provider of digital marketing software for
performance-driven advertisers and agencies, today announced an
integration with Criteo's Commerce Media Platform. The integration
will allow brands to easily manage and optimize both Criteo
Marketing Solution and Retail Media campaigns—from display
advertisements on the open web to promoted products on leading
retailer websites—all within the MarinOne platform.
"Commerce media is one of the most exciting and fastest growing
areas of digital marketing," said Chris
Lien, CEO of Marin Software. "With this integration, we can
tap into Criteo's commerce data and intelligence to further our
mission of providing advertisers with seamless access to customers
across their customer journey, from the top of the funnel to the
point of purchase."
Marin has helped advertisers manage and optimize over
$40 billion in digital advertising
spend across paid search, social and eCommerce advertising since
2007.
Criteo, an ad tech leader and pioneer, will now offer Marin
customers access to elements of its Commerce Media Platform, where
they can activate and measure their advertising campaigns against
the world's largest set of commerce data.
"Marin and Criteo share a vision for driving commerce outcomes
across the shopper journey," said Geoffroy
Martin, EVP, GM, Growth Portfolio at Criteo. "Marin's
integration with Criteo's solutions helps advertisers more easily
reach commerce audiences, gain visibility on the digital shelf, and
increase product sales."
The powerful, self-serve MarinOne platform unifies commerce
advertising with paid search and paid social campaigns, while
simplifying reporting and management of advertising campaigns
across channels. Automated Insights help advertisers identify
opportunities to deliver growth and improve their return on the
investment, and sophisticated bidding tools help advertisers plan,
pace and optimize their campaigns to hit their targets.
With the addition of elements of Criteo's Commerce Media
Platform, MarinOne's customers have a more complete growth solution
across search, social and eCommerce advertising.
Visit marinsoftware.com/criteo to learn more about the
integration.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS advertising management platform for search, social,
and eCommerce advertising. The Company helps digital marketers
convert precise audiences, improve financial performance, and make
better decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
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SOURCE Marin Software