SAN FRANCISCO, Oct. 31, 2019 /PRNewswire/ -- Marin
Software, a leading provider of digital marketing software for
performance-driven advertisers and agencies, today released
research findings from its Q3 2019 Digital Advertising Benchmark
Report. This quarter's report found a seasonal leap in eCommerce
advertising and mobile search continuing its steady increase.
Marin Software's research and takeaways are presented in an
interactive format that allows viewers to analyze trends by region,
industry, and publisher. Key findings from Marin Software's
research include:
- eCommerce Continues to See Significant Growth: The 115
percent year-over-year increase in eCommerce spend is largely
attributed to Amazon Advertising growth and seasonality around
Prime Day. The cost per eCommerce click was up 10.5 percent
compared to Q2 2019. In total, retailers spent 40 percent of their
budgets on Shopping ads, and the number of clicks on Shopping ads
increased 14 percent quarter-over-quarter, all pointing to big
opportunities for marketers.
- Mobile Search Drives Search Spend: Nearly half (47
percent) of total search spend was dedicated to mobile
advertisements. Local search queries from customers are more
frequently occurring on smartphones, driving advertisers to examine
how to best capitalize on the trend.
- Overall Search Click Volume Up: Search click volume
has grown 14 percent YoY, with a big jump in ad clicks for
healthcare (85 percent). Today's digital advertising landscape has
more of a "real-time" approach in that it can connect doctors and
patients more immediately. Healthcare brands are able to reach
potential customers with discretion, often when they're actively
searching for information about their health problems.
"Amazon continues to impact and shape advertising trends and
this quarter is no exception. Our customer base reached a new
quarterly high in eCommerce ad spend, due in part to a
record-breaking Prime Day and a strong back to school season," said
Wes MacLaggan, SVP of Marketing for
Marin Software. "While we expect the eCommerce segment to continue
to grow as competitors try to gain more market share, we're also
keeping our eyes on non-eCommerce features that are set to shake up
the industry, such as Instagram Explore Feed and Facebook Watch,
which offer marketers the chance to capitalize on what's culturally
relevant and trending. As we enter the busy Q4 season, the smartest
marketers will drive performance by optimizing campaigns for each
unique platform while connecting the dots across channels."
To create its Q3 2019 Digital Advertising Benchmark Report,
Marin Software aggregated data from customers who invest billions
of dollars in combined annualized ad spend on paid search, mobile,
and eCommerce. Marin Software only includes those advertisers
active on its platform for the past five quarters, measuring key
performance indicators on a year-over-year and quarter-over-quarter
basis, and removing any outliers with significant YoY or QoQ
changes.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties, including, among other things,
statements regarding advertising trends and expected developments
in the advertising industry and regarding Marin's business,
research, and product capabilities. These forward-looking
statements are only predictions and may differ materially from
actual results due to a variety of factors including, but not
limited to, our ability to grow sales and marketing capabilities,
retain and attract personnel, develop and release new features,
increasing competition in our market, fluctuations in our operating
results and inability to forecast financial metrics, and other
general market, political, economic, and business conditions. These
forward-looking statements are based on current expectations and
are subject to uncertainties and changes in condition,
significance, value, and effect as well as other risks and
uncertainties detailed in documents filed with the Securities and
Exchange Commission, including our most recent report on Form 10-K,
recent reports on Form 10-Q, and current reports on Form 8-K which
Marin Software may file from time to time, all of which are
available free of charge at the SEC's website at www.sec.gov.
Any of these risks could cause actual results to differ materially
from expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software's expectations as of October 31,
2019. Marin Software assumes no obligation to, and expressly
disclaims any obligation to update, any such forward-looking
statements after the date of this release.
About Marin Software
Marin Software Incorporated's (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world's largest
publishers. Marin Software offers a unified SaaS ad management
platform for search, social, and eCommerce advertising. We help
digital marketers convert precise audiences, improve financial
performance, and make better decisions. Headquartered in
San Francisco with offices
worldwide, Marin Software's technology powers marketing campaigns
around the globe. For more information about Marin Software, please
visit www.marinsoftware.com.
Media: Wesley MacLaggan,
Marketing, Marin Software Incorporated, (415) 399-2580,
press@marinsoftware.com
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SOURCE Marin Software