SAN FRANCISCO, July 30, 2019 /PRNewswire/ -- Marin
Software, a leading provider of digital marketing software for
performance-driven advertisers and agencies, today released
research findings from its global Q2 2019 Digital Advertising
Benchmark Report. These findings underscore the continuing growth
of eCommerce advertising, while Instagram Stories are ripe for new
customer acquisition opportunities.
The full research and takeaways are presented in an interactive
format that allows viewers to analyze trends by region, industry,
and publisher. Key findings include:
- eCommerce Continues to Thrive: 40 percent ad spend
increase recorded in eCommerce advertising as Amazon maintains its
healthy lead. Shopping ads represented 37 percent of total search
spend share, as Google Shopping continues to be a key source of
traffic and online orders for many retailers.
- Engaging Stories Format Pays Off: 45 percent of all
Instagram spend occurred on Stories as advertisers and consumers
embrace the ad format. Features like Instagram Story Links and
Highlights are keeping social audiences engaged as Instagram
becomes more of a direct selling tool.
- Search Click Volume Rises: With 13 percent YoY growth,
paid search click volume has shown solid growth globally. Specific
industries have seen more dramatic YoY click growth, led by
Healthcare rising 30 percent, Technology up 25 percent, and Retail
growing 24 percent.
- Search CPCs Dropping Across All Industries: Retail at
$0.38 and travel at $0.44 recorded the lowest CPCs this quarter.
Notably, healthcare saw a sharp drop, with the lowest CPCs in five
quarters at $1.08. As the healthcare
industry becomes more customer-centric, marketers can find good
value for clicks by boosting their paid search budgets
accordingly.
"Marketers are embracing newer features of well-known social
media platforms, like Instagram Stories, to reach new customers and
the effort is paying off," said Wesley
MacLaggan, SVP of Marketing at Marin Software. "It will also
come as no surprise that eCommerce continues to grow, and the Q2
breakout star was Amazon's Sponsored Brands, which allow brands to
promote multiple products and drive customers directly to a product
detail page. With 13 percent QoQ growth in sales and impressions,
marketers are finding new value in the Sponsored Brands ad format.
As the lines between search, social, and eCommerce continue to
blur, marketers embrace the freedom to try new ad formats, while
also relying on tried-and-true platforms."
To create its Q2 2019 Digital Advertising Benchmark Report,
Marin Software aggregated data from customers who invest billions
of dollars in combined annualized ad spend on paid search, social,
mobile, and eCommerce. Marin Software only includes those
advertisers active on its platform for the past five quarters,
measuring key performance indicators on a year-over-year and
quarter-over-quarter basis, and removing any outliers with
significant YoY or QoQ changes.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties, including, among other things,
statements regarding Marin's business, research, and product
capabilities. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of
factors including, but not limited to, our ability to grow sales
and marketing capabilities, retain and attract personnel, develop
and release new features, increasing competition in our market,
fluctuations in our operating results and inability to forecast
financial metrics, and other general market, political, economic,
and business conditions. These forward-looking statements are based
on current expectations and are subject to uncertainties and
changes in condition, significance, value, and effect as well as
other risks and uncertainties detailed in documents filed with the
Securities and Exchange Commission, including our most recent
report on Form 10-K, recent reports on Form 10-Q, and current
reports on Form 8-K which Marin Software may file from time to
time, all of which are available free of charge at the SEC's
website at www.sec.gov. Any of these risks could cause actual
results to differ materially from expectations set forth in the
forward-looking statements. All forward-looking statements in this
press release reflect Marin Software's expectations as of
July 30, 2019. Marin Software assumes
no obligation to, and expressly disclaims any obligation to update,
any such forward-looking statements after the date of this
release.
About Marin Software
Marin Software Incorporated's (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world's largest
publishers. Marin Software offers a unified SaaS ad management
platform for search, social, and eCommerce advertising. We help
digital marketers convert precise audiences, improve financial
performance, and make better decisions. Headquartered in
San Francisco with offices
worldwide, Marin Software's technology powers marketing campaigns
around the globe. For more information about Marin Software, please
visit www.marinsoftware.com.
CONTACT: press@marinsoftware.com
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SOURCE Marin Software