AUDIENCEX, a leading provider of digital marketing solutions for
mid-market businesses, today announced an exclusive partnership
with Marin Software, a SaaS ad management platform for
performance-driven advertisers and agencies. Under the terms of the
partnership, AUDIENCEX becomes the official provider of the
MarinOne platform for mid-market brands and agencies. MarinOne
unifies search, social, and eCommerce advertising within a single
platform, enabling advertisers to maximize the results of their
digital campaigns by giving them a single view of the customer.
Through this partnership, AUDIENCEX’s clients now have an expanded
ability to drive efficient, scalable cross-channel growth.
Since its inception, AUDIENCEX has dedicated itself to the
mid-market, empowering advertisers with enterprise class martech
not normally available to them. The company often elevates this by
striking partnerships with premium partners that enhance its
mission. AUDIENCEX’s partnership with Marin Software exemplifies
this by making MarinOne available to more digital marketers.
“We are incredibly thrilled to embark on this strategic
partnership with Marin Software,” said AUDIENCEX CEO and executive
chairman, Reeve Benaron. “It signals another step forward in our
mission to empower marketers of all sizes with the tools they need
to drive real, measurable growth. Now more than ever, the
mid-market can enjoy the same clarity, quality, cohesion, and
control of their omnichannel campaigns as the enterprise, without
enterprise level commitments. We couldn’t be more optimistic about
the impact this will have for agencies and brands alike.”
“Partnering with AUDIENCEX marks a milestone for Marin
Software,” said Chris Lien, Founder & CEO at Marin Software.
“Every day, our platform helps marketers drive clear, measurable
results for their businesses. Now, in partnership with AUDIENCEX,
we are delighted that more marketers will be able to enjoy higher
efficiency and transparency in their search, social, and ecommerce
campaigns.”
According to a recent survey of IAB committee members, 57% of
digital marketers expect cross-channel measurement and attribution
to occupy most of their time and resources in 2019, a clear
indicator that cohesive and efficient cross-channel solutions are
sorely needed by time and resource constrained mid-market
advertisers.
The interest in cross-channel efficiencies is part of a growing
trend to captivate increasingly fractured audiences in the moments
that matter, irrespective of device or channel.
AUDIENCEX COO and co-founder Jason Wulfsohn notes, “The customer
journey is nonlinear, transcending devices and platforms. To truly
engage audiences in a meaningful way, marketers need — and deserve
— full-funnel, omnichannel solutions. Today, with MarinOne,
we’re delivering on that need to better empower the mid-market and
elevate the state of digital advertising.”
For more information about AUDIENCEX’s new partnership with
Marin Software or to schedule a demo, please contact
Amplify@audiencex.com.
About AUDIENCEXAUDIENCEX is an integrated
advertising and marketing agency driven to empower marketers,
engage audiences, and elevate advertising. Trusted by over 500
brands & agencies, AUDIENCEX is a leading provider of high
performing, end-to-end campaigns for marketers of all industries,
empowering them with the strategic support & innovative martech
they need to effectively engage even the most elusive
audiences.
AUDIENCEX is headquartered in Marina Del Rey and operates in 11
offices throughout North America, including New York, Chicago,
Toronto, Dallas, and San Francisco.
About Marin SoftwareMarin Software
Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the
power to drive higher efficiency and transparency in their paid
marketing programs that run on the world’s largest publishers.
Marin Software offers a unified SaaS ad management platform for
search, social, and eCommerce advertising. Marin helps digital
marketers convert precise audiences, improve financial performance,
and make better decisions. Headquartered in San Francisco with
offices worldwide, Marin Software’s technology powers marketing
campaigns around the globe. For more information about Marin
Software, please visit www.marinsoftware.com.
Forward Looking StatementsThis press release
contains forward-looking statements that involve risks and
uncertainties, including, among other things, statements regarding
Marin’s business, research, and product capabilities. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors
including, but not limited to, our ability to grow sales and
marketing capabilities, retain and attract personnel, develop and
release new features, increasing competition in our market,
fluctuations in our operating results and inability to forecast
financial metrics, and other general market, political, economic,
and business conditions.
These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value, and effect as well as other risks
and uncertainties detailed in documents filed with the Securities
and Exchange Commission, including our most recent report on Form
10-K, recent reports on Form 10-Q, and current reports on Form 8-K
which Marin Software may file from time to time, all of which are
available free of charge at the SEC’s website at www.sec.gov. Any
of these risks could cause actual results to differ materially from
expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software’s expectations as of April 9, 2019. Marin Software assumes
no obligation to, and expressly disclaims any obligation to update,
any such forward-looking statements after the date of this
release.
Media ContactHollis GuerraBlast PR for
AUDIENCEXhollis@blastpr.com805-403-0705
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