SAN FRANCISCO, March 5, 2019 /PRNewswire/ -- Perfect
Audience, a Marin Software company and leader in retargeting
solutions, today announced a partnership with eCommerce
platform Shopify. Shopify users can now quickly set up ad
retargeting campaigns from within the platform. Using Perfect
Audience's one-click integration, users can import a Shopify
product feed and automatically create a set of dynamic ads
featuring a store's products.
Remarketing is a key component of virtually every eCommerce
retailer's digital strategy. No matter how amazing a given brand's
products may be, close to 70% of website traffic will leave without
converting. If users are interested, remarketing can give them a
reason to return by showing them ads across tens of thousands of
websites.
Key features of Perfect Audience include:
- Dynamic retargeting. Perfect Audience's powerful
self-service Dynamic Ad Builder automatically creates relevant ads
from a brand's products.
- Auto-optimized campaign creation. Campaigns are
fully optimized for a Shopify store to maximize ROI.
- Conversion and revenue tracking. Provides the
ability for retail advertisers to know the exact ROI of their
Perfect Audience campaign and attribute it back to sales in
Shopify.
"We know that most website visitors leave without converting,"
said Ryan Lavery, Customer Success
Director at Perfect Audience. "With web retargeting, retailers can
bring them back easier than ever. With our Shopify integration,
we're encouraging people to return to the store to complete their
purchase. It's an easy, automated way to increase revenue and know
exactly which ads are driving the most conversions."
For retailers looking to get started, Perfect Audience is
offering a one-time $250 credit.
Email success@perfectaudience.com by March
31, 2019 to take advantage of this special free trial
credit.
Forward Looking Statements
This press release contains
forward-looking statements that involve risks and uncertainties,
including, among other things, statements regarding Marin's
business and product capabilities. These forward-looking statements
are only predictions and may differ materially from actual results
due to a variety of factors including, but not limited to, our
ability to grow sales and marketing capabilities, retain and
attract personnel, develop and release new features, increasing
competition in our market, fluctuations in our operating results
and inability to forecast financial metrics, and other general
market, political, economic, and business conditions. These
forward-looking statements are based on current expectations and
are subject to uncertainties and changes in condition,
significance, value, and effect as well as other risks and
uncertainties detailed in documents filed with the Securities and
Exchange Commission, including our most recent report on Form 10-K,
recent reports on Form 10-Q, and current reports on Form 8-K which
Marin Software may file from time to time, all of which are
available free of charge at the SEC's website at www.sec.gov. Any
of these risks could cause actual results to differ materially from
expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software's expectations as of March 5,
2019. Marin Software assumes no obligation to, and expressly
disclaims any obligation to update, any such forward-looking
statements after the date of this release.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS ad management platform for search, social, and
eCommerce advertising. We help digital marketers convert precise
audiences, improve financial performance, and make better
decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit
www.marinsoftware.com.
Media Contacts
Wesley
MacLaggan
Marketing, Marin Software
(415) 399-2580
press@marinsoftware.com
Emily Adams
SHIFT Communications
(617) 779-1891
marinsoftware@shiftcomm.com
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SOURCE Marin Software