Lulus Appoints Laura Deady as Chief Merchandising Officer
January 10 2024 - 6:05AM
Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”)
(Nasdaq: LVLU), the attainable luxury brand for women, today
announced that Laura Deady has been appointed Chief Merchandising
Officer, effective the week of January 15, 2024. Ms. Deady will
join Lulus from Urban Outfitters, where she served as the Senior
Managing Director of Buying and Merchandising for apparel,
accessories, footwear, and vintage.
“The appointment of Laura Deady as CMO marks a
pivotal moment in Lulus’ journey, reinforcing our commitment to
innovation and consumer-centric strategies,” said Crystal Landsem,
Chief Executive Officer, Lulus. “Laura’s exceptional track record
and visionary approach to merchandising align seamlessly with
Lulus’ values and aspirations and we eagerly anticipate the
transformative impact she will bring to the brand. We are thrilled
to welcome her to Lulus’ executive team."
“Lulus has stood at the intersection of
innovation and consumer demand for more than 25+ years and I’m
excited to join the Company in this exciting new capacity as Chief
Merchandising Officer,” said Laura Deady, Chief Merchandising
Officer, Lulus. “This is an amazing opportunity to drive
forward-thinking strategies, curate compelling collections, and
deliver an unparalleled customer experience to the next generation
of Lulus customers. Together with this talented team, we aim to
unlock new avenues of growth, elevate our product offerings,
enhance our connection with customers globally, and further cement
Lulus’ position as a force in the industry.”
Ms. Deady brings significant strategic
leadership, trend and financial analysis, fashion direction, and
product development experience, having spent the last few years
leading product vision and seasonal strategy development across all
categories for Urban Outfitters. Previously, she held key
leadership roles at Michael Kors, Free People, and Macy’s, where
she helped to drive innovation and growth for the respective
brands.
In addition to Ms. Deady’s appointment as CMO,
David McCreight, who has served as Executive Chairman of the
Company’s Board of Directors (“Board”) since March 2023, will end
his Executive Chairman role and transition to the role of director
at large, effective March 6, 2024. Current Board director, John
Black, will succeed Mr. McCreight in the role of Chairman of the
Board. Mr. Black has served on the Company’s Board since October
2017.
“Serving as Lulus’ Executive Chairman has been
an honor and I have full confidence in our exceptional executive
team and their ability to navigate the company towards continued
success,” said David McCreight. “I am proud of the contributions
we’ve made as a Board and am optimistic about the future, knowing
that our talented team will continue to drive innovation and steer
Lulus toward greater heights."
Lulus is continuing its mission to deliver
attainable luxury fashion to women for all of life’s moments. The
expansion of the leadership team and changes to the board further
support Lulus momentum. Recently, the brand opened the doors to a
new 6,000 square foot retail location on Melrose Avenue in Los
Angeles. In 2024, Lulus on Melrose will also be home to the brand’s
first appointment-only bridal boutique, with more details being
announced later.
For more information on Lulus, please visit:
www.lulus.com.
About LulusHeadquartered in California and
serving millions of customers worldwide, Lulus is an attainable
luxury fashion brand for women, offering modern, unapologetically
feminine designs at accessible prices for all of life’s fashionable
moments. Our aim is to make every woman feel beautiful, celebrated
and as if she’s the most special version of herself for every
occasion – from work desk to dream date or cozied up on the couch
to the spotlight of her wedding day. Founded in 1996, Lulus
delivers fresh styles to consumers daily, using direct consumer
feedback and insights to refine product offerings and elevate the
customer experience. Lulus’ world class personal stylists, bridal
concierge, and customer care team share an unwavering commitment to
elevating style and quality and bring exceptional customer service
and personalized shopping to customers around the world. Follow
@lulus on Instagram and @lulus on TikTok. Lulus is a registered
trademark of Lulu’s Fashion Lounge, LLC. All rights reserved.
Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
Private Securities Litigation Reform Act of 1995. All statements
other than statements of historical or current fact included in
this press release are forward-looking statements. These statements
are neither promises nor guarantees, but involve known and unknown
risks, uncertainties and other important factors that may cause
Lulus’ actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. Important
factors discussed under the caption “Risk Factors” in Lulus’ Annual
Report on Form 10-K for the fiscal year ended January 1, 2023, and
its other filings with the Securities and Exchange Commission could
cause actual results to differ materially from those indicated by
the forward-looking statements made in this press release. Any such
forward-looking statements represent management’s estimates as of
the date of this press release. While Lulus may elect to update
such forward-looking statements at some point in the future, it
disclaims any obligation to do so, except as required by law, even
if subsequent events cause its views to change.
ContactAbbygail ReyesVice
President, Communicationsinvestors@lulus.com
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