Liquid Media and Insight TV Forge New Channel Partnership
May 04 2021 - 9:00AM
Liquid Media Group Ltd. (“Liquid Media”, “the Company” or “Liquid”)
(Nasdaq: YVR) and Insight.TV (“Insight”) today announced the
signing of a memorandum of understanding following extensive
discussions toward a content partnership, leveraging Insight’s
400M+ household reach in 53 countries.
Under the proposed alliance, Insight, the
leading millennial-focused global channel and content producer,
will distribute select Liquid library content across their global
distribution network. Furthermore, the companies would collaborate
on the development of a new FAST (Free Advertising Supported TV)
channel.
“Insight has developed a reputation for
high-quality, compelling content. This partnership creates Liquid's
first FAST channel, and our first advertising-funded play, which is
a leap forward into a rapidly growing monetization model,” said
Liquid CEO Ronald Thomson.
Over its five-year history, Insight has expanded
to operate six separate UHD (ultra-high definition) and HD linear
channels across four continents, entering into partnerships with
the world’s leading satellite and intellectual property (IP)
distribution providers to deliver content globally.
“This alliance would further support our mission
and vision, adding another series of opportunities for Liquid IP
creators, extending the content's lifecycle and expanding our
audience in Europe as well as new markets overseas,” continued
Thomson.
“We look forward to adding content from Liquid’s
library to our various outlets and to working with Ron and his team
to create an exciting new linear FAST channel to share with our
digital distribution partners,” said Insight CEO Rian Bester.
The shift to online as a solution for
consumption and community continues, with connected TV usage up as
much as 81% year-over-year as of March 2020. Streaming services
maintain strong forecasts, with membership and viewing up across
platforms including Netflix, Disney+ and Apple TV+. Streaming
forecasts for the U.S. alone anticipate more subscriptions (385M)
than citizens (330M) by the end of 2021. Hulu reports increasing
interest in co-viewing, reporting 61% of viewers using the feature
during the COVID-19 pandemic.
“This new content-driven pipeline will provide
even more choice of quality entertainment to our content-hungry
audiences around the world,” added Bester.
About Insight TV:
Insight TV is a global content creator and TV channel.
Specializing in adventurous content about trending communities told
through global influencers, all of Insight TV’s content is filmed
in vivid 4K UHD HDR. Insight TV reaches millions of homes across
the world, and can be viewed anywhere and on any device via
insight.tv and is available in 53 different countries via linear
channels.
Additional information is available at www.insight.tv
Twitter / LinkedIn / Instagram / Facebook / YouTube
About Liquid Media Group
Ltd.
Liquid Media Group Ltd. (Nasdaq: YVR) is a
business solutions company empowering independent IP creators.
Liquid’s end-to-end solution will enable professional video
(film/TV and video game) creation, packaging, financing, delivery,
and monetization, empowering IP creators to take their professional
content from inception through the entire process to monetization.
The new Liquid Media Token Strategy will empower its users to
capitalize and monetize all four pillars of IP: Creation,
Use/Subscription, Financing, and Licensing/Protection.
Additional information is available at
www.LiquidMediaGroup.co.
Further information:
Primoris Group+1 (416)
489-0092pg@liquidmediagroup.co
Media requests:
Investor:Adam BelloMedia &
Analyst Relations ManagerPrimoris Group Inc.+1 (416) 489-0092 x
226media@primorisgroup.com
Industry:Jane OwenJane Owen
PR+1 (323) 819-1122 jane@janeowenpr.com
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