Brand Also Plans New Marketing and Advertising
Campaigns to Support Growth
MORTON
GROVE, Ill., Aug. 23,
2023 /PRNewswire/ -- Lifeway Foods, Inc.
(Nasdaq: LWAY), a leading U.S. supplier of kefir and fermented
probiotic products to support the microbiome, today announced plans
to increase cheese production, along with investments in technology
that will cut production time by more than half. The Company will
be implementing new automation and efficiency plans to ensure the
brand is equipped for future demand and potential distribution
opportunities as the brand embarks upon a series of marketing and
advertising initiatives to introduce Lifeway Farmer Cheese to new
audiences.
Lifeway Farmer Cheese has a flavor similar to cottage cheese,
spreads like cream cheese, and has the added benefits of protein
and probiotics. The ultra-creamy texture makes it the perfect
addition to all your recipes. Plus, it's up to 99% lactose-free,
gluten-free and contains no added salt, making it lower in sodium
than many cottage cheese varieties. With its mild, smooth flavor,
Lifeway Farmer Cheese adds richness to all of your favorite
dishes.
One of the season's biggest surprise trends has been the
emergence of cottage cheese recipes on social media. Videos
matching the term "blended cottage cheese" now have over 320
million views on TikTok. Lifeway Farmer cheese is an
alternative to this time-consuming kitchen hack. Lifeway Farmer
Cheese is a strained, dry curd soft cheese that requires no
blending to achieve that creamy texture, thus eliminating the extra
step in the kitchen so you can enjoy it as-is.
Aficionados of Eastern European style cheeses may be familiar
with farmer cheese, also known as Twaróg, a variety of quark.
Lifeway Farmer Cheese is a premium, reduced fat, low-calorie
cultured soft cheese made with Lifeway Foods' small batch,
artisanal recipe. A highly sought-after favorite in many specialty
stores, Lifeway Farmer Cheese has been a staple since its
introduction almost 37 years ago. Like the brand's well-known
kefir, Lifeway Farmer Cheese has seen increased interest from
consumers and major retailers in recent years.
Lifeway Foods Farmer Cheese is now available nationwide. Learn
more about Lifeway Farmer Cheese, its versatility and find your new
favorite recipe. Locate it in a store near you by visiting:
https://lifewaykefir.com/where-to-buy/.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes'
Best Small Companies, is America's leading supplier of the
probiotic, fermented beverage known as kefir. In addition to its
line of drinkable kefir, the company also produces cheese,
probiotic oat milk, and a ProBugs line for kids. Lifeway's tart and
tangy fermented dairy products are now sold across the United
States, Mexico, Ireland and France. Learn how
Lifeway is good for more than just you at lifewayfoods.com.
Forward-Looking Statements
This release (and oral statements made regarding the subjects
of this release) contains "forward-looking statements" as defined
in the Private Securities Litigation Reform Act of 1995 regarding,
among other things, future operating and financial performance,
product development, market position, business strategy and
objectives. These statements use words, and variations of words,
such as "continue," "build," "future," "increase," "drive,"
"believe," "look," "ahead," "confident," "deliver," "outlook,"
"expect," and "predict." Other examples of forward-looking
statements may include, but are not limited to, (i)
statements of Company plans and objectives, including the
introduction of new products, or estimates or predictions of
actions by customers or suppliers, (ii) statements of future
economic performance, and (III) statements of assumptions
underlying other statements and statements about Lifeway
or its business. You are cautioned not to rely on these
forward-looking statements. These statements are based on current
expectations of future events and thus are inherently subject to
uncertainty. If underlying assumptions prove inaccurate or known or
unknown risks or uncertainties materialize, actual results could
vary materially from Lifeway's expectations and
projections. These risks, uncertainties, and other factors include:
price competition; the decisions of customers or consumers; the
actions of competitors; changes in the pricing of commodities; the
effects of government regulation; possible delays in the
introduction of new products; and customer acceptance of products
and services. A further list and description of these risks,
uncertainties, and other factors can be found in Lifeway's
Annual Report on Form 10-K for the fiscal year
ended December 31, 2022, and the Company's subsequent filings
with the SEC. Copies of these filings are available online
at https://www.sec.gov, http://lifewaykefir.com/investor-relations/,
or on request from Lifeway. Information in this
release is as of the dates and time periods indicated herein,
and Lifeway does not undertake to update any of the
information contained in these materials, except as required by
law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE
STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS
RELEASE.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
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SOURCE Lifeway Foods, Inc.