Lifeway Foods to Debut New Dairy-Free Probiotic Oat Beverage at Natural Products Expo East
September 21 2021 - 9:30AM
Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of
kefir and fermented probiotic products to support the microbiome,
announced today that its new plant-based Lifeway Oat line and a new
Chocolate Kefir flavor will be introduced at the upcoming Natural
Products Expo East 2021 (booth #2026), which will take place at the
Pennsylvania Convention Center in Philadelphia, PA from September
22 - 25th.
With the addition of Lifeway Oat, the brand expands its
portfolio of probiotic beverages beyond their best-selling kefir to
include a dairy-free, certified vegan option that offers consumers
probiotic benefits to help support a healthy gut and immunity. Each
Lifeway Oat product is USDA Organic, gluten-free, made with 100%
whole grain oats, and contains heart-healthy beta-glucans plus 10
live and active probiotic cultures to help promote a balanced and
diverse microbiome. The Lifeway Oat line will be offered in seven
delicious, vegan-friendly flavors: plain, vanilla, strawberry
vanilla, peaches and cream, berries and cream, apple cinnamon and
blueberry maple. Lifeway Oat and Chocolate Kefir are both scheduled
to launch and become available on-shelf in late-November 2021.
“Lifeway has always shown category leadership, so I’m excited to
bring our probiotic cultured oat drinkables to the market and reach
new consumers who are thirsty for plant-based nutrition,” said
Lifeway Foods’ CEO Julie Smolyansky. “By introducing a probiotic
drink with an oat base, we’ve created a great-tasting wellness
drink that combines some of the hottest industry trends that are
anticipated to have strong growth over the coming years. We expect
to see our new Lifeway Oat line become a staple on retailers’
shelves and in consumers’ refrigerators across the country.”
Sales of oat milk in the United States are up almost 1200% in
the past two years, according to Nielsen. Furthermore, market
research from Reports and Data projects that the global probiotic
drinks market will reach $23.9 billion by 2028.
Lifeway invites Expo East attendees to stop by booth #2026 to
get a first taste of Lifeway Oat, sample best-selling favorites
from the kefir collection, and learn about the brand’s exciting new
products on the horizon, including the decadently delicious
Chocolate Kefir.
For more information about Lifeway and its products, visit
lifewayfoods.com
About Lifeway Foods,
Inc. Lifeway Foods, Inc., which has
been recognized as one of Forbes' Best Small Companies, is
America's leading supplier of the probiotic, fermented beverage
known as kefir. In addition to its line of drinkable kefir, the
company also produces cheese and a ProBugs line for kids. Lifeway's
tart and tangy fermented dairy products are now sold across the
United States, Mexico, Ireland, France and the United
Kingdom. Learn how Lifeway is good for more than just you
at lifewayfoods.com.
Forward-Looking StatementsThis release (and
oral statements made regarding the subjects of this release)
contains “forward-looking statements” as defined in the Private
Securities Litigation Reform Act of 1995 regarding, among other
things, future operating and financial performance, product
development, market position, business strategy and objectives.
These statements use words, and variations of words, such as
“continue,” “build,” “future,” “increase,” “drive,” “believe,”
“look,” “ahead,” “confident,” “deliver,” “outlook,” “expect,” and
“predict.” Other examples of forward looking statements may
include, but are not limited to, (i) statements of Company plans
and objectives, including the introduction of new products, or
estimates or predictions of actions by customers or suppliers, (ii)
statements of future economic performance, and (III) statements of
assumptions underlying other statements and statements about
Lifeway or its business. You are cautioned not to rely on these
forward-looking statements. These statements are based on current
expectations of future events and thus are inherently subject to
uncertainty. If underlying assumptions prove inaccurate or known or
unknown risks or uncertainties materialize, actual results could
vary materially from Lifeway’s expectations and projections. These
risks, uncertainties, and other factors include: price competition;
the decisions of customers or consumers; the actions of
competitors; changes in the pricing of commodities; the effects of
government regulation; possible delays in the introduction of new
products; and customer acceptance of products and services. A
further list and description of these risks, uncertainties, and
other factors can be found in Lifeway’s Annual Report on Form 10-K
for the fiscal year ended December 31, 2020, and the Company’s
subsequent filings with the SEC. Copies of these filings are
available online at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Media:Derek Miller Vice President of Communications,
Lifeway FoodsEmail: derekm@lifeway.net
For general Lifeway Foods inquiries:info@lifeway.netPhone:
847-967-1010
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/04a1866e-d9af-4246-a65a-848070983959
https://www.globenewswire.com/NewsRoom/AttachmentNg/4fa0b490-9afb-4bcc-a629-db029b384fad
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