Lifeway Foods Debuts Commercial Celebrating Manufacturing, Healthcare and Retail Heroes
May 07 2020 - 10:00AM
Today, Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S.
supplier of kefir fermented dairy and probiotic plant-based
products to support the microbiome, is slated to air a new
commercial celebrating those who have worked tirelessly the last
eight weeks to help keep America moving forward. Shot mainly on
iPhones, with music composed by Lifeway CEO Julie Smolyansky’s
daughter, the 30-second spot highlights the faces of those making a
difference behind the scenes and underpins the importance of brands
giving back to support relief efforts. It also includes an
inspiring message from Lifeway CEO, Julie Smolyansky.
“Lifeway was founded around the mission of bringing healthy and
nutritious food to as many people as possible,” says Julie
Smolyansky, CEO of Lifeway Foods. “We have great empathy for those
feeling food insecure, hungry, anxious, or scared, and we want them
to know we will keep going and continue to produce for them for as
long as necessary. There are so many incredibly brave humans who
feel the call to respond to this crisis, and I am proud to work
alongside them as we navigate these unprecedented times together.
It takes guts, and we love yours.”
To date, Lifeway Foods has donated more than 70,000 servings of
immune-supporting probiotic kefir, ensuring nutrition gets in the
hands of those who need it most. The donations have supplied food
banks, shelters and hospitals across the country. To meet increased
product demand and fulfill donations, Lifeway Foods mobilized its
network of refrigerated trucks to supply products as quickly as
possible.
Through the Lifeway Hero Award program, the company is offering
hourly bonuses for production and warehouse employees to show
gratitude for those who are working every day to keep the company
going and ensuring Lifeway products are stocked on shelves and
available for donation. To keep these important employees safe,
Lifeway has also reconfigured the production floorplan to make it
easier for employees to practice social distancing and
requisitioned additional Personal Protective Equipment (PPE) to
help keep workers and their families protected.
The commercial airs this week in local markets and will premiere
nationally during NBC’s The Today Show on Friday, May 8th. To learn
more about the health benefits of Lifeway products, visit
lifewayfoods.com.
About Lifeway Foods, Inc.Lifeway Foods, Inc.,
which has been recognized as one of Forbes' Best Small Companies,
is America's leading supplier of the probiotic, fermented beverage
known as kefir. In addition to its line of drinkable kefir, the
company also produces non-dairy Plantiful, cupped kefir and cheese,
frozen kefir, specialty cheeses, probiotic supplements and a
ProBugs line for kids. Lifeway's tart and tangy fermented dairy and
non-dairy products are now sold across the United States, Mexico,
Ireland and the United Kingdom. Learn how Lifeway is good for more
than just you at www.lifewaykefir.com.
See the latest from Lifeway on
Instagram: http://instagram.com/lifewaykefirFind
Lifeway on
Facebook: http://facebook.com/lifewaykefirFollow
Lifeway on
Twitter: http://twitter.com/lifeway_kefirWatch
clips on
YouTube: http://youtube.com/user/lifewaykefir
Forward-Looking StatementsAll statements in
this release (and oral statements made regarding the subjects of
this release) contains “forward-looking statements” as defined in
the Private Securities Litigation Reform Act of 1995 regarding,
among other things, future operating and financial performance,
product development, market position, business strategy and
objectives. These statements use words, and variations of words,
such as “expect,” “vision,” “will,” “predict,” “grow,” and “trend.”
Other examples of forward looking statements may include, but are
not limited to, (i) statements of Company plans and objectives,
including the introduction of new products, or estimates or
predictions of actions by customers or suppliers, (ii) statements
of future economic performance, and (III) statements of assumptions
underlying other statements and statements about Lifeway or its
business. You are cautioned not to rely on these forward-looking
statements. These statements are based on current expectations of
future events and thus are inherently subject to uncertainty. If
underlying assumptions prove inaccurate or known or unknown risks
or uncertainties materialize, actual results could vary materially
from Lifeway’s expectations and projections. These risks,
uncertainties, and other factors include: price competition; the
decisions of customers or consumers; the actions of competitors;
changes in the pricing of commodities; the effects of government
regulation; possible delays in the introduction of new products;
and customer acceptance of products and services. A further list
and description of these risks, uncertainties, and other factors
can be found in Lifeway’s Annual Report on Form 10-K for the fiscal
year ended December 31, 2018, and the Company’s subsequent filings
with the SEC. Copies of these filings are available online at
https://www.sec.gov, http://lifewaykefir.com/investor-relations/,
or on request from Lifeway. Information in this release is as of
the dates and time periods indicated herein, and Lifeway does not
undertake to update any of the information contained in these
materials, except as required by law. Accordingly, YOU SHOULD NOT
RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION
CONTAINED IN ANY ARCHIVED PRESS RELEASE.
Company Contact: Derek Miller 847-967-1010
DerekM@Lifeway.net
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/fb93e93c-a38a-4149-a649-60297a70f70e
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