Lifeway Foods Begins Shipping New Vegan Probiotic Drink, Plantiful
March 01 2019 - 3:36PM
Lifeway Foods, Inc. (Nasdaq:LWAY), the leading U.S. supplier of
kefir fermented dairy and probiotic products announced today it
will enter the growing 11 billion-dollar plant-based beverage
category* with its newest offering, Plantiful. Available in both
adult and kids’ lines, Plantiful is a vegan beverage that comes in
a variety of exciting flavors, each providing more protein and
probiotics than other non-dairy beverages in the category. The base
is cultured non-GMO pea protein, and the products contain no dairy,
gluten or soy and are made with organic ingredients.
“After spending the past year perfecting Plantiful, we’re so
excited to share this innovative new probiotic, protein-packed
blend with the world,” said Lifeway Foods CEO, Julie Smolyansky.
“With the heritage we’ve built on bringing kefir to America, we
felt it was important to deliver a category-defining new fermented
drink that gives consumers what they are looking for in a
plant-based beverage. Plantiful is the solution to the lack of
quality probiotic products in the dairy alternatives section. We
know our customers will love it, and we’re looking forward to
introducing Lifeway to a whole new audience.”
Shipping this month, Plantiful will be available in 8oz
single-serve and 24oz bottles that contain 10 grams of protein and
10 vegan strains of probiotics, providing both functional nutrition
and microbiome support. The kid-friendly Plantiful pouches coming
this spring are a complementary follow-up to the successful ProBugs
line of kefir products that have introduced new generations of
Lifeway fans to the brand. Plantiful Kids comes in a convenient,
squeezable pouch with a no-spill spout and features the same
substantial nutrition and probiotics as the adult line. Both lines
will be available nationwide at select natural grocery and retail
stores.
This official launch from Lifeway Foods comes at a time
when consumer demand for plant-based products is on the rise. It’s
anticipated that dairy alternatives will come to represent 40% of
the total dairy and dairy alternatives market by 2021.** Interest
in personalized healthcare and diets specifically-tailored to
individual needs continues to be a trend in 2019. However, as
consumers explore allergen-free products and experiment with
ingredient sensitivities, they are still looking for functional
beverage options that provide benefits similar to dairy products –
42% consider protein a key attribute.***
For more information about Lifeway products, please visit
http://lifewaykefir.com.
*Source: Plant-Based Beverages Market by Source **Source:
Dairy and Dairy Alternative Beverage Trends in the U.S., 4th
Edition***Source: Plant-Based Dairy Alternatives
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes'
Best Small Companies, is America's leading supplier of the
probiotic, fermented beverage known as kefir. In addition to its
line of drinkable kefir, the company also produces cupped kefir and
cheese, frozen kefir, specialty cheeses, probiotic supplements and
a ProBugs line for kids. Lifeway's tart and tangy fermented dairy
and non-dairy products are now sold across North America, Ireland
and the United Kingdom. Learn how Lifeway is good for more than
just you at www.lifewaykefir.com.
Get recipe inspiration from Lifeway Foods on Instagram:
http://instagram.com/lifewaykefirFind Lifeway Foods on Facebook:
http://facebook.com/lifewaykefirFollow Lifeway Foods on Twitter:
http://twitter.com/lifeway_kefirWatch clips on YouTube:
http://youtube.com/user/lifewaykefir
Forward-Looking Statements
All statements in this release (and oral statements made
regarding the subjects of this release) contains “forward-looking
statements” as defined in the Private Securities Litigation Reform
Act of 1995 regarding, among other things, future operating and
financial performance, product development, market position,
business strategy and objectives. These statements use words, and
variations of words, such as “expect,” “vision,” “will,” “predict,”
“grow,” and “trend.” Other examples of forward looking statements
may include, but are not limited to, (i) statements of Company
plans and objectives, including the introduction of new products,
or estimates or predictions of actions by customers or suppliers,
(ii) statements of future economic performance, and (III)
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rely on these forward-looking statements. These statements are
based on current expectations of future events and thus are
inherently subject to uncertainty. If underlying assumptions prove
inaccurate or known or unknown risks or uncertainties materialize,
actual results could vary materially from Lifeway’s expectations
and projections. These risks, uncertainties, and other factors
include: price competition; the decisions of customers or
consumers; the actions of competitors; changes in the pricing of
commodities; the effects of government regulation; possible delays
in the introduction of new products; and customer acceptance of
products and services. A further list and description of these
risks, uncertainties, and other factors can be found in Lifeway’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2017, and the Company’s subsequent filings with the SEC. Copies of
these filings are available online at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Company Contact:Derek Miller 847-967-1010DerekM@Lifeway.net
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/864ee699-a075-4323-81fc-1a03569255ab
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