Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of
kefir fermented dairy and probiotic products to support the
microbiome, today announced its distribution expansion with
Freshii, the fast-growing health and wellness restaurant chain,
which will now offer Lifeway frozen kefir and smoothies in all
United States locations. Lifeway and Freshii began their
partnership in Chicago metropolitan area stores and have steadily
expanded availability based on positive results from subsequent
test markets. The nationwide distribution of Lifeway’s frozen kefir
and smoothies began in December, with availability in all U.S.
stores expected by the first quarter of 2019.
Lifeway and Freshii have a shared vision of making healthy food
convenient, approachable and accessible. With these curated
smoothies and soft serve kefir options, guests can stop by and
enjoy a quick, satisfying and nutritious snack anytime.
“Lifeway’s expanded probiotic offering at one of the nation’s
largest healthy, fast casual restaurants signals our easy to
digest, gut-healthy kefir treats are top of mind for consumers
seeking out nutritious food options across all channels, not just
at the grocery store,” said Julie Smolyansky, Lifeway Foods’
CEO.
Lifeway’s soft serve frozen kefir is a healthy, delicious
dessert and on-the-go snack that’s packed with probiotic benefits.
In addition to soft serve kefir, Freshii will offer fresh fruit
smoothie options made with Lifeway Kefir, including the Freshii
Green, Banana Nut Crunch and Recoverii smoothies. The soft serve
kefir will be available to pair with a variety of toppings like
almonds, strawberries, dried cranberries, green apple, honey, mango
and walnuts.
Since launching in 2005, Freshii has opened more than 350 stores
with plans to continue their rapid expansion. Freshii was recently
awarded No. 1 Brand of the Year among FastCasual’s Movers &
Shakers.
Healthy eating, nutrition and weight loss accounted for the
second-largest segment of self-care in 2017, up 4.1% to $702.1
billion globally according to Investor’s Business Daily. Probiotic
and gut healthy foods like Lifeway Kefir are predicted by sites
like Everyday Health to be among the top food and wellness trends
of 2019. The global kefir market was valued at around $1.57
billion in 2017 and is expected to reach approximately $2.42
billion by 2024, growing at a CAGR of around 6.4% between 2018 and
2024, noted Zion Market Research.
About Lifeway Foods, Inc.Founded in 1986,
Lifeway Foods, Inc., is America’s leading supplier of the probiotic
fermented beverage known as kefir. Named one of Forbes’ Best Small
Companies, Lifeway Foods probiotic products including drinkable
kefir, frozen kefir, specialty cheeses, supplements and a ProBugs
line
for kids to help support the microbiome. Lifeway’s tart and
tangy cultured dairy products are sold across the United States,
Latin America and the United Kingdom. Lifeway also offers frozen
soft serve kefir, smoothies and fresh-pressed juices at The Kefir
Shop, boutique frozen kefir cafes in Chicago, IL.
Find Lifeway Foods on Facebook: http://facebook.com/lifewaykefir
Follow Lifeway Foods on Twitter: http://twitter.com/lifeway_kefir
Watch clips on YouTube: http://youtube.com/user/lifewaykefirFor
more information, visit http://lifewaykefir.com/
About FreshiiEat. Energize. That’s the Freshii
mantra. Freshii is a health and wellness brand on a mission to help
citizens of the world live better by making healthy eating
convenient and affordable. With a diverse and completely
customizable menu of breakfast, soups, salads, wraps, bowls,
burritos, frozen yogurt, juices, and smoothies served in an
eco-friendly environment, Freshii caters to every taste and dietary
preference.
Since it was founded in 2005, Freshii has opened over 420
restaurants in more than 17 countries around the world. Now, guests
can energize with Freshii’s menu anywhere from cosmopolitan cities
and fitness clubs to sports arenas and airplanes.
Inquire about how to join the Freshii family:
https://freshii.com/us/franchising.Learn more about investing in
Freshii: http://ir.freshii.com.Learn about the Freshii brand:
https://vimeo.com/195658178.Find your nearest Freshii:
http://www.freshii.com.Follow Freshii on Twitter and Instagram:
@freshii
Forward-Looking Statements
All statements in this release (and oral statements made
regarding the subjects of this release) contains “forward-looking
statements” as defined in the Private Securities Litigation Reform
Act of 1995 regarding, among other things, future operating and
financial performance, product development, market position,
business strategy and objectives. These statements use words, and
variations of words, such as “expect,” “vision,” “will,” “predict,”
“grow,” and “trend.” Other examples of forward looking statements
may include, but are not limited to, (i) statements of Company
plans and objectives, including the introduction of new products,
or estimates or predictions of actions by customers or suppliers,
(ii) statements of future economic performance, and (III)
statements of assumptions underlying other statements and
statements about Lifeway or its business. You are cautioned not to
rely on these forward-looking statements. These statements are
based on current expectations of future events and thus are
inherently subject to uncertainty. If underlying assumptions prove
inaccurate or known or unknown risks or uncertainties materialize,
actual results could vary materially from Lifeway’s expectations
and projections. These risks, uncertainties, and other factors
include: price competition; the decisions of customers or
consumers; the actions of competitors; changes in the pricing of
commodities; the effects of government regulation; possible delays
in the introduction of new products; and customer acceptance of
products and services. A further list and description of these
risks, uncertainties, and other factors can be found in Lifeway’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2017, and the Company’s subsequent filings with the SEC. Copies of
these filings are
available online at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Company Contact: Derek Miller 847-967-1010
DerekM@Lifeway.net
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/a6a66644-ea43-4d57-a62b-ec39f557f56e
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