OXNARD,
Calif., Nov. 14, 2023 /PRNewswire/ -- Bowlus, the
world leader in performance luxury recreation vehicles, announces
its exclusive national partnership with Lazydays (NasdaqCM:
LAZY).
Bowlus is pleased to announce the opening of five new
dealerships: Bowlus of Denver at
Lazydays (Colo.), Bowlus of Houston at Lazydays (Texas), Bowlus of Knoxville at Lazydays
(Tenn.), Bowlus of Tampa at
Lazydays (Fla.) and Bowlus of Vancouver at Lazydays (Wash.). By adding
Bowlus to its product mix, Lazydays solidifies its position as the
most comprehensive luxury dealership in the RV industry. By
expanding their presence to five additional locations, Bowlus
creates an unparalleled white-glove sales and service experience
for its luxury product.
All five Bowlus locations, created as an exclusive and dedicated
sales and service experience at each Lazydays campus, will offer
the full range of Bowlus RVs - including the Terra Firma and
Volterra. The dealerships will also offer the Heritage in late
2024.
The partnership is the first of its kind in the industry.
Lazydays will be the exclusive dealer of Bowlus RVs
nationwide, with further expansion plans scheduled for 2024. Bowlus
and Lazydays are also pleased to announce an exclusive service
relationship at all Lazydays locations nationwide.
"By combining our success with Bowlus in California and Nevada with Lazydays' white-glove philosophy,
we will introduce the Bowlus brand to Denver, Houston, Knoxville, Tampa and Vancouver in a way never seen before," said
Bowlus Founder and CEO Geneva Long.
"Bowlus offers the finest hand-built craftsmanship in the world,
and this expansion gives customers the opportunity to experience in
person the ultimate in luxury, technology and performance
nationwide. Lazydays has demonstrated that they are the leading RV
dealer organization with a clear vision and an authentic commitment
to the customer experience. We are thrilled to select Lazydays as
our partner of choice."
For over 50 years, Lazydays has been the premier destination for
those seeking to purchase & service luxury recreational
vehicles.
"Bowlus pioneered the luxury travel trailer segment, and we are
proud to be its partner for nationwide dealership expansion. This
exclusive relationship allows both Lazydays and Bowlus to invest
significantly in the partnership, focusing on delivering
exceptional luxury RVs and prioritizing the product and customer
experience," said Lazydays CEO John
North. "We are excited to collaborate with this innovative
brand as Lazydays continues to grow and drive exceptional customer
experiences in the RV market."
For more information about the Bowlus luxury RV,
visit Bowlus.com or contact pr@bowlus.com.
About Bowlus
Bowlus has the most iconic story in the RV industry as the original
riveted aluminum travel trailer. The story spans nine decades and
captures the nation's imagination for land travel. It would have
resided in the hands of a few collectors if not for the vision -
over a decade ago - of Geneva Long
(CEO) and her co-founders. Today's Bowlus leads the RV industry
with the highest quality in the industry and an impressive list of
innovations, including the first all-electric RVs. Bowlus focuses
on building the very best RV for adventuring pleasure. For more
information, visit: https://bowlus.com/
About Lazydays
As an iconic brand in the RV industry, Lazydays, The RV Authority,
consistently provides the best RV sales, service and ownership
experience, which is why RVers and their families become Customers
for Life. Lazydays continues to add locations at a rapid pace as it
executes its geographic expansion strategy that includes both
acquisitions and greenfields. Since 1976, Lazydays RV has
built a reputation for providing an outstanding customer experience
with exceptional service excellence and unparalleled product
expertise, along with being a preferred place to rest and recharge
with other RVers. By offering the top selection of RV brands from
the nation's leading manufacturers, state-of-the-art service
facilities, and thousands of accessories and hard-to-find parts,
Lazydays RV provides everything RVers need and want. For more
information, visit: https://www.lazydays.com/
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SOURCE Bowlus