Kraft Heinz Unveils New Canadian Brand – Pure J.L. KRAFT Dressings & Marinades – Set to Disrupt Category with Twelve Craveable Offerings
May 22 2024 - 9:13AM
Business Wire
With six new-to-market flavours, Pure J.L.
KRAFT is first brand in category to offer shelf-stable premium
dressings and marinades made with no artificial preservatives,
flavours, or colours
Today, The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) –
Canada’s salad dressing category leader for nearly one hundred
years – launches Pure J.L. KRAFT, a new line of shelf-stable,
premium dressings and marinades. Made with no artificial
preservatives, flavours, or colours and proudly prepared in Canada,
the new line-up is the first of its kind to enter Canada’s
shelf-stable dressings category. Launching exclusively in Canada
just in time for the summer salad and BBQ season, the new brand
marks the first innovations from Kraft Heinz Canada in the salad
dressing category in over five years.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240521505488/en/
Pure J.L. KRAFT Dressings &
Marinades. (Photo: Business Wire)
While consumers are increasingly turning to homemade salad
dressings and marinades, making them at home can be time-consuming
and limit the opportunity for flavour complexity. Now, dressing
aficionados no longer need to choose between simple ingredients and
multi-layered taste. Pure J.L. KRAFT offerings mix simple
ingredients in differentiating combinations to deliver delicious
and exotic flavours. Now rolling out nationwide, Pure J.L. KRAFT
launches with twelve bright and refreshing offerings, six of which
are new to the Canadian salad dressing category: Pomegranate
Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon,
Orange Turmeric Poppyseed and Black Garlic & Cracked
Pepper.
“With Pure J.L. KRAFT, we’ve created products that use simple
ingredients and taste like they are homemade but offer people the
bold, globally-inspired flavours they are craving and convenience
they are looking for in the grocery aisle,” says Stephanie Goyette,
Head of Taste Elevation Platform Marketing & Strategy at The
Kraft Heinz Company Canada. “There are endless ways to integrate
our flavours into at-home recipes – from dressing a salad, to
topping a grain bowl, or marinading proteins and vegetables. With
Pure J.L. KRAFT, we’re reminding people that just because something
is made with simple ingredients does not mean it needs to be
boring."
The launch of Pure J.L. KRAFT marks the third Kraft Heinz brand
to launch or return to Canada in 2024, as the company prioritizes
reinvigorating and expanding its Canadian footprint. Pure J.L.
KRAFT underscores Kraft Heinz’s commitment to bet big on
insight-driven innovation – particularly within its Taste Elevation
platform – as its most prominent growth driver in North America.
With the Taste Elevation platform representing 41 percent of the
company’s global portfolio, the addition of the Pure J.L. KRAFT
brand will provide exciting new options for the Canadians eager to
try a variety of new flavours to meet their evolving needs.1
Canadians can learn more by visiting the Pure J.L. KRAFT
Instagram or TikTok page @purejlkraft and can check out
www.purejlkraft.com for delicious recipes to try with Pure J.L.
KRAFT.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
1 Kraft Heinz Foresights & Trends Exploratory Research
2023
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240521505488/en/
The Kraft Heinz Company Alexandra Lieberman
alexandra.lieberman@kraftheinz.com
Zeno Group Canada Naomi Rushe Naomi.rushe@zenogroup.com
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From May 2024 to Jun 2024
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Jun 2023 to Jun 2024