Trace the Journey of Your Coffee from Crop to Cup with Ethical Bean
September 01 2020 - 9:42AM
Business Wire
The brand’s seven roasts of fairtrade and
organic coffee are now available nationwide and online
Ethical Bean, a leading roaster of 100% fairtrade and USDA
certified organic coffee, is now widely available in the United
States.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200901005732/en/
Ethical Bean rainbow of roasts (Photo:
Business Wire)
First brewed in Canada in 2003, Ethical Bean is driven by the
belief that the fairtrade model doesn’t have to live on the fringe.
Using only fairtrade certified and organic beans, the brand does
its best to live up to the ‘ethical’ in its name. This is part of
what makes Ethical Bean just. better.®
Every Bag of Beans Has a Story
Great coffee should not translate to complicated or elite. From
crop to cup, Ethical Bean allows consumers to trace the journey of
their beans with a unique QR code on the back of each bag. With a
quick point of a smartphone camera, coffee lovers will learn which
fairtrade co-ops their coffee is from, when it was roasted, for how
long, at what temperature, and how the coffee scores on sweetness,
body, acidity and more.
“Being transparent about every coffee's journey is a unique part
of our process, and we want to share our passion for detail and
quality with those who care just as much about their morning cup of
coffee as we do,” said Viren Malik, COO, Ethical Bean Coffee.
“We’re proud to introduce the Ethical Bean brand on a national
scale in the U.S. to show coffee lovers how our coffee really is
just better.”
just. better.®
Delivering the most ethical coffee involves doing things the
right way – not the easiest way – to give coffee drinkers a
responsible cup every time. Ethical Bean goes above and beyond to
source, roast, and sell the freshest and highest quality coffee
beans. We’re confident when you take your first sip of our rainbow
of seven roasts, you will see what we mean by just. better.®
"We strive to buy green coffees that score at an 83+ point
level; deceptively difficult,” notes Aaron De Lazzer, Director of
Coffee, Ethical Bean and Canada’s first Certified Q Grader.
“Uniquely, I grade, taste and approve every lot we roast. We’re
looking for consistently delicious coffees, with a little something
extra. I hope you can taste the plus.”
Ethical At All Costs
Beyond our ethical processes for sourcing and packing our coffee
from crop to cup, the Ethical Bean team is deeply involved in the
communities of our farmers. Since 2004, Ethical Bean has provided
more than $150,000 to Child Aid’s FUNDIT program, which provides
children in Guatemala with the finances they need for school
registration, school supplies, uniforms, and more. In 2010, the
program was renamed the Ethical Bean Scholarship Fund. Ethical Bean
also donates $10,000 annually to Guatemala-based Project Somos, an
organization dedicated to helping at-risk children and their
mothers escape the poverty cycle through education and a healthy
food supply. More details on Ethical Bean’s community work can be
found here.
Ethical Bean is now available in select grocery stores
nationwide and online at Walmart and Amazon for SRP $9.99 per
8-ounce ground bag and SRP $11.99 per 12-ounce whole bean bag.
Just getting started in your journey to brewing a better cup?
View our expert tips and tricks for how to make the best coffee at
home. And to follow our ethical journey and learn more about our
products, visit ethicalbean.com.
ABOUT ETHICAL BEAN
Ethical Bean Coffee is a leading roaster of 100% Fairtrade
Certified Organic coffee. Co-founders Lloyd Bernhardt and Kim
Schachte, both committed to social responsibility and environmental
accountability, started the company after a journey to Guatemala in
1999 to adopt their daughter. The trip forever changed their lives,
sparking a passion for the country and inspiring a desire to better
the lives of the farmers and families living and working in the
coffee industry. The couple returned to Vancouver and in 2003
launched Ethical Bean Coffee. What began as a small operation with
one employee has grown into an international success.
Category: Brand
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200901005732/en/
Lynne Galia Lynne.Galia@kraftheinz.com Diana Greis
Diana.Greis@icfnext.com
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Aug 2024 to Sep 2024
Kraft Heinz (NASDAQ:KHC)
Historical Stock Chart
From Sep 2023 to Sep 2024