Oscar Mayer Brings the Sizzle Back to NASCAR for 2020 Season and Beyond
October 30 2019 - 10:35AM
Business Wire
Oscar Mayer Announces Two-Year Partnership
Extension with Roush Fenway Racing and Driver Ryan Newman and Will
Offer Fans Opportunity to Design 2020 Paint Scheme
Everyone’s favorite name in racing, O-S-C-A-R, is extending its
sponsorship of the No. 6 Oscar Mayer Ford Mustang with driver Ryan
Newman and Roush Fenway Racing through the 2021 season.
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the full release here:
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Oscar Mayer will return as the primary partner on the No. 6 Ford
for multiple races during the 2020 and 2021 seasons, beginning at
the TicketGuardian 500 in Phoenix on March 8, 2020.
“After a strong 2019 season, we at Oscar Mayer couldn’t be
prouder to continue our season-long sponsorship of driver Ryan
Newman and Roush Fenway Racing,” said Matt Riezman, associate
director for Oscar Mayer. “Through our sponsorship, we’re able to
connect with fans in a whole new way from our paint schemes to
pre-race celebrations. We look forward to supporting the sport and
No. 6 over the next two seasons and feeding people’s love of meat,
both on and off the track.”
Fans can catch Ryan sizzling around the track in NASCAR’s
tastiest paint schemes highlighting Oscar Mayer’s quality meat
offerings for the whole family, including bacon, hot dogs and cold
cuts.
To celebrate the two-year extension, Oscar Mayer is giving fans
the chance to design a 2020 paint scheme for the No. 6 Oscar Mayer
Ford Mustang. Starting today, meat-loving fans can head to Oscar
Mayer’s social channels (Facebook, Twitter or Instagram) to
download a car template and put their creative pedal to the metal
by designing their own meat-inspired paint scheme. The winning
design will race at the TicketGuardian 500 in Phoenix on March 8,
2020. Interested fans can keep an eye on Oscar Mayer’s social
channels for more details on how to submit their designs and when
the window for submission will close.
“We’re obviously excited to continue our relationship with such
a great brand in Oscar Mayer and the Kraft-Heinz Company,” said
Newman. “The Oscar Mayer team and everyone at Roush Fenway has done
a great job on collaborating on various innovative ideas throughout
this season, and we’re looking forward to more creative excitement
both on and off the track in the future.”
Oscar Mayer made its return to Roush Fenway in 2018 at the famed
Darlington Raceway and served as the primary sponsor for seven
races during Newman’s run to the 2019 NASCAR Playoffs.
Newman has scored three top-five and 13 top-10 finishes in 2019.
He has finished inside the top 15 in 20 races in 2019 and came
inches short of putting the No. 6 in victory lane two weeks ago at
Talladega Superspeedway.
Prior to last season, Oscar Mayer appeared as a primary sponsor
on NASCAR Hall-of-Famer Mark Martin’s Ford in 2004 and served as an
associate partner with Roush Fenway Racing in the early 2000s and
was featured on Matt Kenseth’s No. 17 Ford and Kurt Busch’s No. 97
Ford, when NASCAR Hall-of-Fame owner Jack Roush led the team to
back-to-back Cup championships in 2003 and 2004.
Along with the Oscar Mayer red and yellow displayed across the
No. 6 Mustang this season, Oscar Mayer will bring miles of smiles
to fans throughout the 2020 season with the help of the Oscar Mayer
Wienermobile and the Hotdoggers. To keep up with the vehicle and
see exactly what races it will be at, follow along at
https://www.oscarmayer.com/wienermobile.
For more information about Oscar Mayer bacon, Deli Fresh and hot
dogs, visit OscarMayer.com or Facebook, Twitter or Instagram.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
About Roush Fenway Racing
Roush Fenway Racing is one of the most successful teams in
NASCAR history. In its 32nd season, Roush Fenway is a leader in
driver development, having launched the careers for many of the top
drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR
marketing solutions, producing multiple award-winning Social Media,
digital content and experiential marketing campaigns. Roush Fenway
is co-owned by NASCAR Hall of Famer Jack Roush and Fenway Sports
Group, parent company of Major League Baseball’s Boston Red Sox and
English Premier League’s Liverpool F.C. Visit RoushFenway.com,
become a fan on Facebook and Instagram, and follow on Twitter at
@roushfenway.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191030005645/en/
Lynne Galia 847-646-4396 Lynne.Galia@kraftheinz.com
Jenna Perlman 312-377-4130 Jenna.Perlman@icfnext.com
Kevin Woods 704-720-4642 KWoods@roushfenway.com
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