Oscar Mayer and Ryan Newman’s Darlington Throwback Scheme Is No Bologna
August 28 2019 - 9:00AM
Business Wire
The No. 6 Oscar Mayer Ford Mustang Reimagines
1993 Win With Mark Martin’s Scheme
Oscar Mayer and NASCAR™ driver Ryan Newman will travel back in
time to 1993, racing the No. 6 Oscar Mayer Ford Mustang throwback
paint scheme during the Bojangles’ Southern 500 this Sunday,
September 1.
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The car’s throwback theme pays homage to NASCAR™ Hall of Famer
Mark Martin’s 1993 scheme, with Oscar Mayer red and yellow stripes
zooming across the Ford Mustang. Martin scored Jack Roush’s first
win in the Southern 500 back in 1993, and Newman’s scheme this
weekend emulates that of Martin’s No. 6 from that season.
“I think the scheme looks great,” said Ryan Newman, who will
pilot the Ford Mustang during September’s throwback weekend at the
1.366-mile oval affectionately termed the “Track Too Tough to
Tame.” “Darlington is my favorite track on the circuit and the
Southern 500 is one of the best events on our schedule. I can’t
wait to be back to see if we can put this No. 6 back in victory
lane.”
Newman has led 334 laps in his career at Darlington, scoring 13
top-10 finishes; including a runner-up finish in 2002. Roush Fenway
Fords have won 20 times at Darlington, leading over 4,500 laps and
winning five times in NASCAR’s premier Cup Series.
But the No. 6 isn’t the only vehicle getting the throwback
treatment. The iconic Oscar Mayer Wienermobile will also showcase
an epic paint scheme to match the No. 6. Roush Fenway Racing and
Oscar Mayer debuted the 27-foot hot dog on wheels’ wrap back in
late May.
The Darlington race is the culmination of a season-long
partnership between Oscar Mayer and Roush Fenway Racing, which
began in February with the Daytona 500. Newman’s No. 6 Oscar Mayer
Ford Mustang raced six times throughout the year featuring Oscar
Mayer hunger-inducing paint schemes including Oscar Mayer bacon,
hot dogs and cold cuts.
“All season long we’ve been feeding people’s love of meat,
sporting our Oscar Mayer bacon, cold cuts and hot dogs on the No. 6
racecar,” said Matt Riezman, Associate Director for Oscar Mayer.
“As a brand that’s been around for over 100 years, we’re excited to
showcase a retro 90s scheme to the fans at Darlington.”
For more information about Oscar Mayer, visit OscarMayer.com or
Facebook, Twitter or Instagram.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit https://www.kraftheinzcompany.com/or follow us on LinkedIn
and Twitter.
About Roush Fenway Racing
Roush Fenway Racing is the winningest team in NASCAR history,
fielding multiple teams in Monster Energy NASCAR Cup Series and
NASCAR XFINITY Series competition. Moving into its 30th season,
Roush Fenway is a leader in driver development, having launched the
careers for many of the top drivers in the sport. Off-track, Roush
Fenway is a leader in NASCAR marketing solutions, pioneering
motorsport’s first team-focused TV show and producing multiple
award-winning Social Media, digital content and experiential
marketing campaigns. Roush Fenway is co-owned by Jack Roush, the
winningest team owner in NASCAR history and Fenway Sports Group,
parent company of Major League Baseball’s Boston Red Sox and
English Premier League’s Liverpool F.C. Visit RoushFenway.com,
become a fan on Facebook and Instagram, and follow on Twitter at
@roushfenway.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190828005034/en/
Lynne Galia 847-646-4396 Lynne.Galia@kraftheinz.com
Diana Greis 312-854-8394 Diana.Greis@icfnext.com
Kevin Woods 704-720-4642 KWoods@roushfenway.com
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