Kraft Heinz & Oprah Winfrey Add O, That’s Good! Frozen Skillet Meals to Product Lineup
July 31 2019 - 10:15AM
Business Wire
Welcome back to comfort food, with a delicious
twist of veggies
Comfort food is back, and better than ever. Oprah Winfrey, in
collaboration with Kraft Heinz, today announced that new O, That’s
Good! Frozen Skillet meals will be added to the brand lineup. This
launch is the fourth category from Mealtime Stories, LLC, the joint
venture between Kraft Heinz and Oprah Winfrey, which includes
refrigerated soups, sides and frozen pizza. The O, That’s Good!
brand was inspired by Oprah’s love for nutritious, great-tasting
food.
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Comfort food gets a bad rap, but Oprah
Winfrey, in collaboration with Kraft Heinz, is making it easier to
enjoy with new O, That’s Good! Frozen Skillet Meals—a delicious and
convenient dinner made with a twist of veggies in the sauce.
(Photo: Business Wire)
O, That’s Good! Frozen Skillet Meals are a flavorful, convenient
dinner option that allows you to enjoy your favorite comfort foods
with a twist of veggies, ready in just 10 minutes. In our Chicken
Alfredo meal, we’ve swapped some of the cream in the sauce with
pureed cauliflower but it’s so delicious you’d never know. With 35%
less fat than Bertolli Chicken Alfredo & Penne,+ a yummy hot
bowl of pasta no longer has to be a forbidden love!
“Comfort food gets a bad rap, but not anymore,” said Winfrey.
“With my skillets, there’s a twist of veggies in the sauce, but
they taste so good you’d never know the difference. These are
inspired by my dinnertime favorites and you’re going to love how
easy they are to make!”
“We are welcoming our consumers back to the comfort food they
love with a unique twist of veggies and high-quality ingredients,”
said Christopher Urban, head of Mealtime Stories at Kraft Heinz.
“We’re excited to enter the skillet category with O, That’s Good!
and make dinner delicious and easy.”
Mealtime Stories will support O, That’s Good! Frozen Skillet
Meals with a robust 360-degree marketing campaign, including a new
national TV ad featuring Ms. Winfrey.
O, That’s Good! Frozen Skillet Meals (SRP: $6.99) are available
nationwide in six varieties: Chicken Alfredo, Chicken Margherita,
Southwest Style Chicken & Penne, Italian Sausage &
Rigatoni, Garlic Chicken & Potatoes and vegetarian-friendly
Three Cheese Tortellini. All are made with high-quality
ingredients, including antibiotic-free chicken and natural sausage,
and have no artificial flavors, preservatives or dyes.
Along with skillets, O, That’s Good! is extending its pizza line
to include three new frozen thin-crust pizza options (SRP: $6.99)
with a twist of cauliflower in the crust*: BBQ Chicken (made with
antibiotic-free chicken), Margherita and White.
Ten percent of Mealtime Stories’ profits will be equally split
between charitable organizations Rise Against Hunger and Feeding
America to support the fight against hunger. The Kraft Heinz
Company Foundation intends to make annual donations on behalf of
Mealtime Stories to these charities until the joint venture becomes
profitable.
For more information on O, That’s Good! offerings and where to
buy, please visit www.Othatsgood.com.
+Per 215 grams, this product has 8g fat, Bertolli Chicken
Alfredo & Penne has 13g fat
*Less than ½ cup vegetables per serving
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
About Rise Against Hunger
Rise Against Hunger (formerly Stop Hunger Now), an international
hunger relief organization based in Raleigh, N.C., works to
implement immediate and long-term solutions to hunger worldwide.
With program locations in 20 U.S. cities and five international
offices, Rise Against Hunger has engaged volunteers to package more
than 336 million nutrient rich meals for distribution to 74
countries around the globe. To find out more about Rise Against
Hunger’s efforts to end hunger worldwide, please visit
www.riseagainsthunger.org.
About Feeding America
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the United States. Together, we
provide food to more than 46 million people through 60,000 food
pantries and meal programs in communities across America. Feeding
America also supports programs that improve food security among the
people we serve; educates the public about the problem of hunger;
and advocates for legislation that protects people from going
hungry. Individuals, charities, businesses and government all have
a role in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit www.feedingamerica.org, find us
on Facebook or follow us on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190731005182/en/
Media Contacts: Lynne Galia 847-646-4396
Lynne.Galia@kraftheinz.com
Taylor Higgins 312-577-1773 Taylor.Higgins@icfnext.com
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