"Strawberries & Creamin'" Live Now and
Exclusively on TikTok
FRISCO,
Texas, May 3, 2023 /PRNewswire/ -- Today, Dr
Pepper® announced a musical collaboration with rapper Yung
Gravy, including an exclusive single and music video inspired by
the brand's latest product, Dr Pepper Strawberries &
Cream. "Strawberries & Creamin'" debuted on TikTok, and the
video is now live on Yung Gravy's YouTube channel. The partnership
between Dr Pepper and Yung Gravy also includes a custom line of
co-branded merchandise available on the leading social commerce
marketplace, NTWRK. This partnership highlights the recent launch
of the brand's newest beverage treat, Dr Pepper Strawberries &
Cream, which features the original 23 Dr Pepper flavors swirled
with refreshing layers of strawberry flavor with a smooth, creamy
finish.
Dr Pepper and Yung Gravy, with his smooth and soulful baritone
voice, created an instant classic with lyrics and sound that strike
a perfect balance between quirky and catchy. The rapper, known for
unmistakable tracks like "oops!" and "Betty," has a dedicated
following that matches the fervor of Dr Pepper's network of
passionate fans. The entertaining music video depicts Yung Gravy
navigating an animated world full of flashy cars, pool parties,
soda pyrotechnics, and a one-of-a-kind pink tiger.
"We are thrilled to have teamed up with Yung Gravy to create
this track inspired by our new product," said Senior Vice President
of Dr Pepper Brand Marketing John
Alvarado. "Yung Gravy's playful energy and distinct persona
have captivated his audience, and we can't wait to see what Dr
Pepper and Yung Gravy fans think of the new track and merchandise
line, which leans into both our brand and Yung Gravy's creativity
and uniqueness."
The exclusive merchandise designed with Yung Gravy's team
features a three-piece bundle as fresh and dreamy as Dr Pepper
Strawberries & Cream. As a nod to the soft drink's 23 unique
flavors, only 23 bundles will be available for consumers to have
the opportunity to win and purchase for $1.23. Merch bundles feature an iconic gravy
boat, a silk-collared shirt modeled after the rapper's signature
button-downs, and custom vinyl-inspired drink coasters. To enter
the drawing for the exclusive drop, fans must download the NTWRK
app and follow the link:
https://thentwrk.com/show/14702/dr-pepper-strawberries-and-cream-x-yg.
The drawing opens on May 3, 2023, and
closes on May 11, 2023, at
2 p.m. PT / 5
p.m. ET, when NTWRK will host a live episode to choose the
winners and interact with the products live.
"I was honored to write a song for the legendary Dr Pepper and
to celebrate their new Strawberries & Cream flavor.
'Strawberries & Creamin'' is some classic Gravy, and I can't
wait for the fans to hear it. Oh, and the Gravy x Dr Pepper merch
collab we made is sensational," said Yung Gravy.
Dr Pepper Strawberries & Cream, the brand's newest flavor
innovation, debuted in February 2023
as a part of the permanent portfolio. The beverage treat is offered
in 12 oz. 12 packs, and 20 oz. bottles, and Dr Pepper Strawberries
& Cream Zero Sugar is offered in 12 oz. 12 packs.
Follow and interact with Dr Pepper on Facebook, Instagram, and
Twitter @drpepper.
About Dr Pepper®
Dr Pepper®, a brand of Keurig Dr Pepper, Inc. (KDP), is the oldest
major soft drink in the United
States. Since 1885, the 23 flavors of Dr Pepper have earned
legions of fans that enjoy its unique, refreshing taste. The brand
is available in Regular, Diet, Caffeine Free, Cherry, Zero Sugar,
Cream Soda, and Strawberries & Cream varieties. For more
information, visit DrPepper.com or keurigdrpepper.com. For the
brand's latest news and updates, follow Dr Pepper at
Facebook.com/DrPepper, Instagram.com/DrPepper or
Twitter.com/DrPepper.
About Keurig Dr Pepper, Inc.
Keurig Dr Pepper, Inc.
(KDP) is a leading beverage company in North America, with annual revenue of more
than $12 billion and approximately
27,000 employees. KDP holds leadership positions in soft drinks,
specialty coffee and tea, water, juice and juice drinks and mixers,
and markets the #1 single serve coffee brewing system in the U.S.
and Canada. The Company's
portfolio of more than 125 owned, licensed and partner brands is
designed to satisfy virtually any consumer need, any time, and
includes Keurig®, Dr Pepper®, Green Mountain
Coffee Roasters®, Canada Dry®,
Snapple®, Bai®, Mott's®,
CORE® and The Original Donut Shop®. Through
its powerful sales and distribution network, KDP can deliver its
portfolio of hot and cold beverages to nearly every point of
purchase for consumers. The Company is committed to sourcing,
producing and distributing its beverages responsibly through its
Drink Well. Do Good. corporate responsibility platform, including
efforts around circular packaging, efficient natural resource use
and supply chain sustainability. For more information, visit
www.keurigdrpepper.com.
CONTACT: drpepper@havasformula.com
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SOURCE Keurig Dr Pepper