BEIJING, June 19, 2019 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China,
recently announced that the original Chinese youth rap music
reality show The Rap of China 2019 (the "Show") started
airing on June 14, 2019, with a new episode out weekly. The Rap
of China will return to the
heart of rap music in 2019 by continuing to discover and realize
rap's characteristics of trendiness, enthusiasm, and coolness, as
well as innovating new changes, such as in competition structure
and dance elements, to elevate the show.
The show is excitedly returning to its eagerly-awaiting audience
for the audition segment, but implements new changes such as the
upgrade of the 60-second individual rounds as well as bringing back
all-star contestants and rap veterans from past seasons to compete
on the same stage together. iQIYI's The Rap of China 2019 advocates the purity of
rap music by upgrading the structure of the program. What's more,
it takes the contestants'
personality into account to show the richness of their music. As of
before the first broadcast of this season, the hashtag
#TheRapOfChina reached 8.7 billion tags on Weibo across more than
44.23 million users discussing the show, which also topped Weibo's
Entertainment Program's To Be Broadcasted list.
Since 2017, iQIYI has persisted on using popular online
entertainment as a carrier to explore the market potential of
Chinese rap more deeply, promote the sing-along music to lead the
new youth culture trend and realize the innovation of the
development of the rap industry. From the optimization and
development of the professional rap ecosystem to the industries
that surround this ecosystem, such as the commoditization of
digital music, artist management, live houses, music festivals,
branded apparel and more, the rap industry has already formed a
mature development structure. With the guidance of the rap series,
rap's social influence has rooted deep into the public's spiritual
and cultural life; rap-centric live house, concerts, and trendy
activities have become the most popular offline entertainment
activities among the youth. This year, the Show's return is bound
to deepen the innovation and development of youth culture, leading
the trends of lifestyle and entertainment consumption in young
people.
In the first episode of the season, the four teams of celebrity
judges -- Kris Wu, Zhang
Zhenyue & MC Hotdog, Will Pan
(Pan Weibo), and G.E.M. Deng Ziqi -- presented an electric
collaborative performance to kick off the show. The top rappers
selected from the global auditions are then be unveiled to the
audience. Contestants from this season including Huang Xu, KeyNG, KUNGFU-PEN, Double Zhuo, Chen
Lingtao, Damnshine and Sio, will then give rap performances to
showcase their individual personalities and attitudes. The live
battle is fierce and the added element of the star producers
fighting to make a choice only makes the program even more
exciting.
On top of Mainland China and Taiwan, the Show is widely distributed to
other territories. It's simultaneously broadcasted over
Hong Kong's largest paid
subscription TV network, Now TV NowJelli Channel, and Malaysian
Astro Quan Jia HD. Following that, the show will be also
broadcasted over Rakuten Viki, the most popular video platform for
Asian content among young viewers in North America, and Singapore's StarHub, bringing Chinese rap
culture to a wider global audience.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce. For more information on iQIYI, please visit
http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.