BEIJING, Nov. 29, 2021 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, will premiere its original
drama Luoyang on Dec. 1 exclusively on the iQIYI main
app, iQiyi International app, and www.iQ.com. The launch marks
Luoyang the first city to be featured in the iQIYI Chinese Historic
City Universe (iCHCU), which, encompassing a variety of content
drawing inspiration from Beijing,
Guangzhou, Longxi county of
Dingxi, Dunhuang, Nanjing, and
other Chinese cities, aims to bridge between China's local culture and iQIYI's global
audience. At the press conference held on Nov. 26 in Shanghai, the company emphasized the
significance of iCHCU as the company continues to explore and
diversify the business value of IPs.
As the first production of "iCHCU of Luoyang," the TV series
Luoyang has so far attracted more than 3.55 million users to
register their interest in viewing on the iQIYI main app. Overseas
audiences also indicated strong interest in the show, which hit
seven trending topic charts on Twitter in Singapore, South
Korea, Thailand, and
Vietnam. Before the announcement
of its premiere, the show was already successfully distributed in
seven countries and regions, including Japan, South
Korea, and Malaysia. After
the premiere, the show will be released in more local mainstream
channels and platforms in other countries and regions.
iQIYI officially announced the IP development plan for iCHCU at
its iJOY Conference in October, as part of the company's continuous
innovation and diversification of its monetization model. iCHCU
represents the latest in iQIYI's attempt to build an IP universe
and create an integrated IP development model that offers new kinds
of content and fresh opportunities for cultural consumption.
At present, twelve projects and counting—including drama,
variety show, documentary, animated series, games, merchandise, VR,
and commercial real estate projects—are under development as part
of the iCHCU of Luoyang. In addition to the comic series and
variety show already released, iQIYI announced that the company's
original documentary ShenDu Luoyang and the iQIYI original
animation Luoyang (Anime) will also be available to viewers
in December.
WANG Xiaohui, President of Professional Content Business Group
(PCG) and Chief Content Officer of iQIYI, highlighted the
breakthrough iCHCU's launch represents: "With its release,
the iCHCU shows iQIYI breaking new ground in cinematic expression,
original IP development, and business model innovation." For
example, in terms of cinematic expression, underlying the iCHCU's
integration of a variety of stories and forms of expression are
iQIYI's creativity, ability to execute, and expertise in film
industrialization—all of which the company spent over a decade on
honing. "Years of hard work laid a solid ground for the company's
boundary breaking attempt today," Wang said.
In terms of business model innovation, Wang reiterated iQIYI's
commitment to IP development. Wang said, "Robust IPs come from
developing a value chain, which will provide long-term sustainable
business return."
Luoyang tells the story of a group of heroes who, despite
challenges, bravely defended the city of Luoyang and protected the
people there. In real life, the city of Luoyang is of great
historical and cultural significance in China and was named one of the famous
historical and cultural cities by the State Council.
The story was adapted from the novel Luoyang by MA
Boyong, one of the most acclaimed authors in China and winner of the prestigious People's
Literature Prize. At the press conference, Ma shared his
inspiration for creating the story: "I like history. As a person
who studies history, I find that no matter what period of history
you study, Luoyang is a city you can never miss. Then I realized we
should do something for a city so rich with legends."
The show showcased a talented crew and cast. Jointly produced by
iQIYI and Liubai Entertainment and created by iQIYI Rising Studio,
the show was directed by XIE Ze, with screenwriting by QING Mei and
WU Cong. The show also stars HUANG Xuan, WANG Yibo and SONG Qian,
acclaimed Chinese actors and actresses with global reach.
With the demand for Asian content steadily on the rise across
the world, Chinese-language content (C-content) is also becoming
increasingly popular among viewers worldwide. Working with industry
talents, iQIYI hopes to introduce more C-content to more
international audience through its IP universe.
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SOURCE iQIYI