BEIJING, Feb. 16, 2020 /PRNewswire/ -- The Great
Ruler, an original fantasy drama (the "Drama") currently being
released by iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in
China, has achieved domestic and
international acclaim following its premiere on January 30, adding to the string of success
achieved by its comic and animation counterparts.
The Drama has performed exceedingly well in overseas markets as
it made the Top 10 Weekly Broadcast Lists of the iQIYI App in
Malaysia, Thailand, Vietnam, Philippines and Indonesia one week after its release, ranking
number one on the Malaysia and
Thailand Weekly Broadcast Lists 5 days after its release. Through
iQIYI's localized strategy in Malaysia, and its partnership with Astro, the
country's leading media brand, the Drama is being broadcasted on
Astro's TV channel during prime time. It has been well received
with positive feedback from overseas audiences for the use of CGI,
visual effects and attention to details.
In terms of domestic performance, the Drama achieved a content
popularity index of 8,000 sixteen hours after its premiere and so
far, hashtags related to the show have appeared on Weibo's trending
topics list. Posts made under such hashtags have achieved a total
of 7 billion views.
Adapted from the popular online novel of the same name (the
"Novel"), The Great Ruler follows Mu Chen, a young
man's journey to becoming a hero as he eliminates evil and
discovers friendship and love on the way. The Novel itself has
developed a substantial fanbase as it has regularly topped Baidu's
online novel rankings since its publication. Recognizing the
Novel's IP value, iQIYI has created IP-based franchise around it by
adapting it into an original drama series, a comic series and an
animation series.
Since its release on February 1,
the comic adaptation of The Great Ruler has
remained number one on the iQIYI
Comic App's New Work Ranking and the App's Top 3 Best Selling
Ranking. The release and positive reception of the Drama and comic
has in turn helped revive the popularity of iQIYI's animation
adaption of the Novel, having it increase 50% in popularity by
achieving a content popularity index of 4,996. The
animation topped as number one on iQIYI's Trending
Animation Ranking.
iQIYI is committed to the development of its IP supply chain as
it seeks to maximize the monetization value of IP-based works
through its capabilities in animation, comics, online drama series,
gaming and other spin-off channels. So far, iQIYI has utilized its
platform and strengths in creativity and IP-incubation to create
IP-based works including Once Upon A Time in Lingjian
Mountain and Sword Dynasty. Going forward,
iQIYI will continue releasing more IP-based works to help unleash
the full potential of creative IPs and simultaneously advance the
development of different entertainment formats such as comics,
online drama series and online films.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as
well as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. iQIYI
attracts a massive user base with tremendous user engagement,
and has developed a diversified monetization model including
membership services, online advertising services,
content distribution, live broadcasting, online games, IP
licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.