BEIJING, Dec. 27, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced its 2020 strategy for the
iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony
(the "Ceremony") held in Beijing
on December 18th, 2019. At the
Ceremony, industry experts and partners including Liu Tianchi,
founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM,
John Gray, world master of marriage
relationship, etc. gathered to discuss development trends of paid
knowledge in 2020.
In 2020, iQIYI Knowledge will continue leveraging the advantages
of iQIYI's "Apple Orchard" ecosystem and consolidate the App's
emphasis on elements including quality, cultural relevance and
customization. The App will focus on delivering interactive videos,
educational short-form videos and IP-based educational content.
"Knowledge, as an important component of iQIYI's platform
layout, has been bringing new momentum to iQIYI's 'Apple Orchard'
ecosystem," said Liu Wenfeng, Chief Technology Officer and
President of Infrastructure and Intelligent Content Distribution
Business Group (IIG) of iQIYI. "iQIYI is committed to accelerating
the development of iQIYI Knowledge and delivering education in a
better and simpler way by leveraging the value of innovation in
technology and cross-industry partnerships."
Diversified knowledge delivered through partnerships
Following the release of its first paid-knowledge product In
October 2018, iQIYI announced in
May 2019 at the iQIYI World
Conference its plans to launch the iQIYI Knowledge App. The App has
made significant advancements in areas such as cross-industry
partnerships, premium content development and selection, as well as
brand building for partners.
For cross-industry partnerships, iQIYI Knowledge has established
partnerships with more than 1,800 partners including Linkedin,
Nick Vujicic, Qingting FM, Liu
Tianchi Performance Workshop and more. At present, the App
offers over 37,000 courses in 15 major subject areas, including
foreign languages, literature, history, art, life, parents and
children, and business. For the development and selection of
premium content for the App, iQIYI Knowledge has built a scientific
system for content evaluation. Based on the system, iQIYI Knowledge
is able to promote premium courses by utilizing smart features such
as optimized auto recommendations. Through its "Starry
Sky" project, iQIYI Knowledge also invites partners and
content creators to join its initiative to develop high-quality
knowledge content and uncover the full potential of the online paid
content market.
Emphasis on the collaboration between the platform, users and
partners, with a focus on Educational Videos and IP-based
Content
By leveraging iQIYI's "Apple Orchard" ecosystem, iQIYI
Knowledge's advantage lies in its IP-centered content. Based on
iQIYI's leading IP content works such as The Golden Eyes,
The Big Band, The Rap of China and Fourtry, iQIYI Knowledge
has developed a series of IP-based courses aimed at fulfilling both
the users' entertainment demands and educational demands.
With the arrival of the 5G+AI era, iQIYI Knowledge will not only
continue to cultivate IP-based courses, but also focus on the
development of educational interactive and short-form videos. iQIYI
Knowledge will utilize iQIYI's short-form video ecosystem, making
full use of the advantages in the field of content distribution,
creator support and short-form video technologies, to build an
educational Interactive platform for short-form video creators and
knowledge seekers. In addition, iQIYI Knowledge has also launched
an initiative known as "iKnowledge Plan", pledging to invest 7.1
billion benefits in financial incentives, bonuses or tutorial
programs to support content creators produce educational short
videos. By providing diversified resources to content creators,
iQIYI is dedicated to unleashing the full potential of the
combination between knowledge and short-form videos.
With nine years of development, iQIYI's IP-centered "Apple
Orchard" ecosystem provides users with diversified content
offerings in areas such as films, drama series, variety shows,
literature, live streaming, and short-form videos. Going forward,
iQIYI will continue to promote the development of the paid
knowledge market.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.