KUALA LUMPUR, Malaysia,
Nov. 6, 2019 /PRNewswire/
-- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service in
China, announced today that it has
reached a strategic partnership with Astro, Malaysia's major pay-television service
provider. Based on the global operations of the iQIYI App
(the "App"), iQIYI will be cooperating with Astro on marketing
and localization of iQIYI's services. Through iQIYI's middle-end
for technology, products and content, Astro will be able to benefit
from iQIYI's operational capacity; while iQIYI can reach local
users through Astro's strong media and marketing
networks. Users in Malaysia
will be able to use their Astro accounts to login to the iQIYI App
or use their Facebook or Google accounts to register for new iQIYI
accounts. This helps strengthen iQIYI's international presence and
enables iQIYI to offer better entertainment services for overseas
markets.
As iQIYI's first App partner outside China and the leading platform in Malaysia, Astro covers TV, OTT, radio and
more, providing services for more than 5.7 million households in
Malaysia (76% of the Malaysian
households). Under the collaboration, users in Malaysia will be able to use the iQIYI App to
access iQIYI original dramas, variety shows, films, animations
while Astro customers will enjoy more exclusive privileges in
content and services. Through previous collaborations in content
distribution and the launch of the iQIYI content channel on Astro,
iQIYI original programs like The
Thunder, Arsenal Military Academy, Last
One Standing, Qing
Chun You Ni, The Rap of
China, I Can I
BB are getting popularity in Malaysia. So far, over 2 million local users
have visited and watched iQIYI content channel.
"Astro is excited to be iQIYI's first App partner outside
China. The partnership is timely
in an era of streaming services where consumers are able to enjoy
abundant choices in entertainment. The demand for fresh and
compelling content, great experience and services matters as
consumers become increasingly savvier," said Henry Tan, CEO of Astro. "Content and
technology are key drivers for streaming video services and iQIYI
is among the forerunners in this space. We look forward to learning
from iQIYI in the areas of data science and AI. Leveraging on both
Astro and iQIYI's strengths, we are able to offer fresh and
compelling content and services that are relevant for the Malaysian
demographics." In the future, iQIYI's premium contents such
as Sword Dynasty, iPARTMENT 5, Once Upon a Time in LingJian
Mountain, I Can I BB 6, Qing Chun You Ni 2, and contents by Astro
such as Xuan Web Drama Why So Famous, MACIP,
Call Me Handsome will be made available to Malaysian users
through the iQIYI App.
"The exchanges and communications of global content have become
more accessible with the help of wireless technology, data storage
technology and big-data analytics. We hope to provide quality
entertainment services to overseas users by sharing our research
and development results, data storage capability and computing
power with our partners," said Yang Xianghua, President of
Membership and Overseas Business Group of iQIYI. "Astro has
been a close partner of iQIYI, it has strong marketing capabilities
and outstanding content creation and distribution strengths. We
share the same belief of providing users with high-quality
entertainment experiences through technological innovation and
content creativity. And we are confident that this close
partnership will continue to fully synergize through the creativity
and capabilities of both parties to provide users in Malaysia with better services."
In 2017, iQIYI started reaching overseas audiences through
content distribution, over 2,000 episodes of original content has
been distributed to over 200 territories. In June 2019, iQIYI officially launched the iQIYI
App and powered global operations through its middle-end. The iQIYI
App provides subtitle and intelligent search features that run in
multiple languages including Chinese, English, Malay, Thai,
Indonesian and Vietnamese among others. At present, iQIYI has
already established multiple overseas data centers and content
distribution networks to conduct system optimization based on
different markets' environment to ensure the highest playback
quality provided to all users. In the future, iQIYI will share its
technology capacities with partners around the world in the areas
of media database management, smart content production, smart
distribution and smart operation, so as to offer premium
entertainment experiences. In terms of international services and
operations, by globalizing the technological and content production
and through establishing localized teams and partnerships, iQIYI is
committed to exploring customized operational modes and serving
users of different markets.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.