BEIJING, Sept. 2, 2019 /PRNewswire/ -- On
August 28th, Xie Danming,
Vice President of iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), was invited to AITalk, a pre-conference event of the
2019 World Artificial Intelligence Conference ("WAIC") Shanghai
West Bund Forum. WAIC is China's
first high-level conference that focuses on artificial intelligence
("AI"). At the event, Xie delivered a keynote speech titled "Making
Art More Creative in the AI Era", sharing his understandings on the
role AI plays in entertainment and artistic creation. In his
speech, Xie used iQIYI as an example to explain how AI is applied
to different aspects of its business to create a comprehensive
entertainment ecosystem that is driven by technologies and innovations.
To begin with, iQIYI's "AI+ Content" strategy has become a
driving force for the creation of the company's hit shows. With
iQIYI's independently-developed ZoomAI intelligent video
enhancement technology ("ZoomAI"), a 20-day manual restoration
procedure by 10 people can be easily replaced by a 12-hour
machine-automated effort. The technology is used widely for the
restoration of heritage Chinese films such as Laborer's
Love, The White-Haired Girl and Dragon Beard
Ditch, bringing these cultural classics back to the big screen.
Furthermore, ZoomAI's key functions such as frame insertion, video
resolution enhancement, minimized data usage mode, and video
picture enhancement can be used to produce animations,
documentaries and many other contents in production processes,
making it an important asset for iQIYI to create high-quality video
and audio experience for users.
iQIYI has also used AI technology to build the iCreation Media
Resource System, the industry's first post-production system that
has been used in variety shows such as Qing Chun You Ni and The Rap of China. The system helps significantly
reduce the time consumed in post-production. In addition, based on
an AI-powered celebrity database of more than 2 million characters,
iQIYI has also established an intelligent index which helps improve
the production efficiency and quality of large-scale variety shows.
This technology has become an industrial standard that is widely adopted to produce new-gen
variety shows.
Aside from professional content production, iQIYI also uses AI
technology to assist UGC content creators with their productions by
offering them massive creative content libraries and supplementary
creative functions through an intelligent recreation system.
Held under the theme of "Artificial Intelligence-New Momentum
for High Quality Development", this year's WAIC aims at building
the world's top AI cooperation and exchange platform, as well as
showing that AI is leading the transformation of the modern life in
Shanghai. The West Bund Forum
brings together innovative application experiences in the fields of
art and technology, ecology and intelligence, life and health,
future home furnishing, culture and entertainment, etc.. As an important part of this AI
conference, AITalk gathers together leading enterprises including
TeamLab, Dunhuang Research Institute of Digitalized Cultural
Relics, Digital Domain, iQIYI and other companies from fields such
as art, entertainment, commerce, and transportation to discuss the
innovation and application of AI.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.